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Google Search Engine News
Ask Jeeves has been around for a long time
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Google is a private company held by the
founders, employees and venture capitalists which include Yahoo!. Google's
index for a time handled approximately 80% of all searches, providing
regular search results for AOL, Yahoo!, Go (infoseek) and other domestic
and International portals and ISP's. Since the introduction of Yahoo's own index in February of
2004, MSN switching to Inkomi (for now) that number has decreased significantly.
Google still boasts AOL and Netscape as major portals they provide primary
results for!
PPC results are provided through the AdSense
and AdWords programs. AdWords are the ads designated as "Sponsored Links" on the
Google site. AdSense is a contextual ad program which targets ads based on
content of the page they are hosted on. Major search engines and portals
that display AdWords PPC ads are Ask Jeeves, AOL, Netscape, CompuServe, AT&T Worldnet,
Earthlink, Go and Excite. AdSense is proving to be popular with small sites that have niche audiences
suited to the targeting of these ads. In the past these sorts of sites
primarily generated revenue through affiliate programs. It is our opinion
the AdSense program will grow quickly and put a damper on the affiliate
marketing industry.
Terry Van Horne and Bob Gladstein, Editors |
Google Article Archives [81]
Google: You Ain’t Seen Targeting Like This Before: Search engine Google announced yesterday that it has begun serving advertisers' links on other Web sites based on the subject matter of the pages viewed.
Google Named Brand of the Year: In 2002, Google became synonymous in the public
imagination with Internet search -- so much so that
readers of Interbrand's BrandChannel.com site voted
Google the brand of the year
Puzzling Out Google's Blogger Acquisition: Danny Sullivan discusses the Blogger's possible uses by Google in search and organizing the webs content. He also discusses its possible uses with other recent acquistions.
Is Google too powerful?: Interesting slant on the Pyra purchase by Google. Excellent information on Google's use of cookies for tracking searches and pages visited through the Google toolbar.
Google's search for new ad revenue: Aiming to expand its advertising network, Google is moving beyond selling sponsored links that appear alongside search results to selling similar links on partner sites, including on the pages of newly acquired Blogger.
Ranking search results by reranking the results: From Google Patent application:The present invention relates generally to the ranking of search results and, more particularly, to search engines that intelligently rank web pages based on a search query.
Google's Popularity Makes it a Media Target: Article discussing Google's recent media coverage. It notes how Google was once the darling of the net and with that success comes the usual quest to expose evrything bad about it.
Context Is King, or Is It?: Information on contextual ad services from both Google and Overture.
Disney passes Go.com to Google: The saga of my past favorite InfoSeek continues! Google is now providing results and sponsored Links on Go.com. Note the Google results ranking algo is slightly different for both "sponsored links" and web pages.
How Google Grows...and Grows...and Grows: An excellent article discussing Google corporate culture and approach to new products. Very informative and the first positive article I've seen in a while.
Everything You Always Wanted to Know About Google...: A book review of Google Hacks. From the review: The book is an incredible collection of 100 high-powered tips and tricks that take you deep into Google's guts.
WALL ST. FRETS AT GOOGLE IPO STALL: But Brin's comments caused consternation on Wall Street, where a Google IPO had been widely expected to herald a new age of Internet-company investment.
Google Secures Scandinavian Deal: For Google, the win occurs in its rival's backyard. Overture Services gained a strong presence in the region last month when it bought the Web search unit of Oslo-based FAST Search & Transfer's Web for $100 million last month.
SportsLine.com Selects Google to Provide Search Results and Sponsored Links: CBS SportsLine.com provides the most up-to-date, comprehensive multimedia coverage of the world of sports on the Web, featuring multimedia sports news, information, entertainment, merchandise and best-of-breed fantasy sports products.
Chinese portals link to challenge Google: Sina.com, one of mainland China's most popular Web sites, has joined about 200 Internet portals in a government-backed search engine alliance which challenges global giants such as Google.
Google founder wanted phones banned from HQ: Page wanted no telephones to be installed near the employees, lest they waste valuable company time making phone calls. This, and more, we learn from a New York Times feature on the company published on Sunday.
Google Inks Amazon to Comprehensive Search Deal: "Contextual ad" Nirvana. Google continues to beat Overture to the punch on the contextual ad deals. I have to wonder how this will affect Amazon.
Google News: press releases are OK - Official: These last three examples, unlike the RIAA release, take the reader to what Yahoo! calls "Yahoo! News". But they are genuine press releases, comfortingly free of the authentication, or scepticism, or context that a real news.....
Inktomi, Google Win In Recent Relevancy Test: I wrote of third-party tests that had been commissioned in the past to get at this. Now, the first such third-part test like this in ages has been done.
About Google's Eric Schmidt Pt 1:: Insightful interview with an exec of Google providing insight into technology and services decisions.
About Google's Eric Schmidt Pt 2:: Clears up some of the cookie nonsense. Mr. Schmidt gives some info on exactly what Google tracks in the cookies.
Google Buys Applied Semantics: From Search Engine Watch: Danny Sullivan wrote this excellent backgrounder on the deal. The links from the article and the discussion of "contextual ads" is excellent.
Google snaps up Applied Semantics: More info on the purchase and the affects on Overture. Applied is one of the top ten traffic generators for Overture. Google plans to use "adSense" the technology for placing contextual ads.
GOOGLE AND LYCOS EUROPE ANNOUNCE STRATEGIC ALLIANCE: Google's content-targeted advertising service enables Lycos Europe to
monetize Lycos Tripod member pages
Google to fix blog noise problem: A definite positive if blogs are put in a separate tab on Google such as news and Usenet. This will clearup some blog noise in the SERPs of Google for some searches.
Contextual Ads and the Little Guy: Last week, Google expanded its contextual ad program to allow many more content sites to carry its paid listings. The new Google AdSense program allows owners of even very small sites to sign up for the program in a self-serve manner
GDS: The Google Dance Syndrome, Part 1: ...(SEOs) scrutinize each index refresh in detail, trying to determine if it heralds a potential rise or fall in their fortunes. For them, the changeover period, known as the "Google Dance," may reveal what seem to be dramatic changes.
GDS: The Google Dance Syndrome, Part 2: I just can't resist folks! We have a dance at the townhall every Friday and it's a damn site more exciting then this dance! What a complete waste of time! GDS is a sign you take placement far too seriously!
Can Google save America Online? : But questions remain about whether Google's commercial search business will help AOL out of its hole as quickly as Overture rescued Yahoo and MSN.
Hackers turn to Google to find weakest links : Computer hackers have adopted a startling strategy ... By using the popular search engine Google, they do not have to visit a site to plan an attack. ... information they need from Google's cached versions of web pages, say experts in the US
Google Releases New AdSense Features: AdSense publishers can now set the background, text and border colors of the AdWords ads displayed on their site so that they complement their color scheme and overall site design.
Google Grabs Enterprise Customers: Already a force in Web and ad-related search, Google is gaining traction in the enterprise.
The Mountain View, Calif., firm has nine new customers for its specialized hardware/software appliance.
Google Search Appliance Sales Up 200 Percent: Google has announced that sales of its Google Search Appliance (GSA) increased 200 percent over the course of the last year.
Gunning for search engines: Its biggest customer, Yahoo, is about to become its biggest competitor in the wake of Yahoo's acquisition of search engines Inktomi and Overture. And rival Microsoft MSN has been injected with a dose of competitive urgency.
Google Co-Founder Brin Sees Good Chance of IPO : Sergey Brin, co-founder of No. 1 Internet search provider Google said Wednesday the company has weighed the possibility of a public stock offer but added Google is not rushing any plans for one.
Google Wild About Commoditizing Search: Google co-founder Sergey Brin says he never imagined how popular and widespread his search engine would become, but despite his altruistic attitude, he is excited about making money off of it.
Google Rolls Out New Contextual Ad Units: Google announced new options for AdSense publishers, giving them the opportunity to display keyword-based contextual advertising in two new formats.
Google Co-Founder Brin Sees Good Chance of IPO : It's something that we debate periodically at board meetings -- not every board meeting -- every other or every third, Brin said at Jupitermedia Corp. (JUPM)'s Search Engine Strategies (search) Conference this week in San Jose.
Inside Search Engine Strategies, San Jose - Day Three: A Chat With Sergey Brin: ...Danny Sullivan sat down with Google co-founder, Sergey Brin, on the eve of his 30th birthday, to chat about the past and future of the world’s most famous search engine.
Why Google Is Not the Next Microsoft: Google has become the search engine to beat -- a technologically superior company that has everyone in the industry looking over their shoulders, protecting their flanks and girding for battle.
Google to Overture: Mine's Bigger: Overture and Google have fired new salvos in the search engine size wars, expanding their databases of searchable web pages by millions of pages
Google hits advertiser milestone: Google has amassed 150,000 advertisers worldwide, thanks to an aggressive international growth strategy in Web search that now includes Spain
Google tests local search: Google is experimenting with search results tailored to a person's geographic location, after a similar move by rival Overture Services.
Google buys search engine - PageRank RIP?: PageRank is now widely acknowledged to be broken, so new, smarter tricks are required.
Lycos Goes Contextual with Google: The multiyear agreement calls for Google's paid links to be delivered on a number of Terra Lycos U.S. properties, including Tripod, Angelfire, HotWired, Lycos.com, Matchmaker, and Raging Bull.
Google: Google notified its 150,000 advertisers on Friday that it would expand its keyword matching to show paid listings on related search terms, while also increasing the performance standards for such ads.
Google CEO speaks out on future of search: Personalization has become an ever more important part of search, as a means to deliver more accurate results to users
Google buys personalized search start-up: Web search company Google on Tuesday said it bought Kaltix, a start-up that builds the personalized and context-sensitive search tools the industry sees as part of its next wave of product offerings.
Advertisers attack Google over Adwords enhancement: Google has come under fire this week from advertisers who are angry about changes the search engine has made to its AdWords paid-for listings programme.
Local Search Part 2: Google & Mobilemaps Bring Back Geosearching: ..retrieve results that match the subject you're interested in and which are also deemed relevant to a particular geographic area that you specify.
Google Buys Sprinks, Plans IPO: Google purchased Sprinks, the former paid listings division of PRIMEDIA's About.com, while it was also revealed that an initial public offering is planned for early next year.
Google sparks hopes of new dot-com boom: The prospect of Internet search powerhouse Google Inc. taking itself public early next year in a blockbuster $15-billion-plus (U.S.) deal has sparked hopes of a new dot-com investment boom
Local Search Part 3: Google Gets Local With AdWords: target the word "dentists" and restrict to the San Francisco region. Then they'll come up for any search involving the word "dentists" by someone in the San Francisco area
Microsoft and Google: Partners or Rivals?: MS approached Google within the last two months to discuss the possibility of a takeover.
Are the Bad Guys Winning at Google?: One of the things I found were high-PageRanked sites, cross-linked with other high-PageRanked sites of the same genre, with numerous keyword phrases in the hyperlinks. Checking backlinks ... I found pages that were cloaking
Partner Traffic from PPC Affiliate Programs: The Good, the Bad, and the Ugly: Lately my increased fixation on raw referral data on paid clicks has shown me what amounts to a very old movie: streams of junk traffic from obviously low-quality partners. Some might call it fraud.
Been Gazumped by Google? Trying to make Sense of the "Florida" Update!: An attempt to put down rationally (I hope) most of the information that is known and the (unproven) theories behind the update algo.
What is Google worth?: Anyone with an insatiable craving for a dot-com-era hypefest need not look far. The prospect of search engine firm Google's considering an initial public offering seems to have Wall Street salivating.
Search and Destroy: A gang of Web-search companies is gunning for Google. The stakes have never been higher.
Google's AdSense Adds 5 Languages: Google will expand its contextual paid listings program to Web sites published in five foreign languages, the company said Friday.
There's a Gaggle Chasing Google: If you want to take a crack at knocking Google off its perch as the world's most popular search engine, you had better get in line.
Google Adds Keyword-Tracking Option: Google added a feature last week to its conversion-tracking tool, allowing its 150,000 advertisers to gauge the number of each event, from sales to leads to page views. Previously, the tool returned only the total value for each conversion event.
The Microsoft-Google incident: The fear, in short, is that Microsoft will integrate aspects of search functionality into Windows in such a way that it will foreclose opportunities to Google. No company stands a chance when faced with such integration
What Eric Schmidt Found at Google: BusinessWeek Correspondent Ben Elgin spoke with Schmidt in March, discussing everything from Google's unorthodox management to sharing power with founders Sergey Brin and Larry Page.
Google IPO To Happen, Files For Public Offering: Search Engine Watch provides a highlight of interesting information out of the filing
Google AdWords Advertisers Want Different Rates for Gmail Ads: Only 30 percent said they are willing to pay the same cost-per-click (CPC) as they pay for search-results ads. A full 50 percent said no to idea of paying the same rate as search ads.
Google Invades Microsoft's Turf: Edging closer to direct confrontation with Microsoft on the desktop, the search engine provider Google is prparing to introduce a powerful file and text search tool for locating information stored on personal computers.
Google IPO: additional 29 underwriters named: Google filed an amendment to its intial public offering documents on April 29th filing on Friday, naming 29 additional underwriters for its $2.7bn offering.
Google Tests Image Ads in AdSense Network: Googhle advertisers can now choose to display keyword-targeted graphical ad units on the pages of participating publishers in its worldwide AdSense network...
Google to sell banner ads: Search giant Google plans for the first time to sell ads that include images, a surprise reversal for a company that has won regard for its use of text only marketing pitches and for keeping its home page religiously free of banner advertising.
Google's Big-Bucks Expansion Plans: a quarter of a billion dollars worth in 2004,... That's nearly 25% of 2003 revenues, and it'll come on top of 2003's $175 million in capital outlays.
Google's public-auction IPO: smart move?: ..will not only take time but will be a costly market operation, certainly immediately after the launch, when the price is unlikely to reflect short to medium-term value of the investment.
The Essence of Googlism: Journalist reads the spin in Google IPO and offers some nice, sometimes comical opinions on them. A good read if you wish to cut through the hype to the real deal!
Web Gambling Advertisers Sidestep Google Censors: "It appears that Google doesn't like to do anything manually; they want to have it be automated," suggests Brad Fallon... He believes that "people are just reposting their ads ... They're making hay while the sun shines."
Campaign Optimization Under Google's Smart Pricing: Google recently announced a new automated click-discounting system for AdSense. The "Smart Pricing" system will adjust Google's click prices for some contextual clicks.
Google threatens ad branding: A cross-media optimization study released by the Interactive Advertising Bureau in May showed 6 percent of sales of Ford Motor's F-150 pickup truck were the direct result of online ads that didn't receive click-throughs.
Study questions Google's long-term dominance: Editor: This articles raises possible issues with the CTR of Google SERPs and higher traffic. Could Segregated Ads be responsible for brand loyalty?
Questions for Froogle's Mastermind, Part 1: Froogle is Google's shopping search engine. As a Web designer who practices usability principles, I'm thoroughly impressed with the user-friendly shopping experience I get at Froogle.
Businesses sue Google for linking to rivals' ads: Michael Page, outside counsel for Google, said additional lawsuits are likely to be filed against the company as online commerce grows but argued that the search-engine firm is doing nothing wrong.
Google Acquires Picasa: Concurring, Peter Hershberg, managing partner of search marketing firm Reprise Media, said, "It gives users a reason beyond search to visit Google every day."
Google Buys an Online Photo Manager: Mark Mahaney..."They came to the conclusion that it would be easier to buy this business than to build it themselves. It's the type of acquisition you can expect Google to do more of in the future."
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