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LookSmart Search Engine News
Ask Jeeves has been around for a long time
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LookSmart has the distinction of being the first SE/directory I encountered with
the balls to charge for reviews. This was way back in 96 when all engines were
free. It came as no surprise to me when they hosed their customers by turning a
one-time payment affiliate program into a PPC program. You see it's really quite simple!
They have always been about the $ and the quality of their index is indicative of
the $ culture that pervades it!
Self proclaimed leader
in paid search Inclusion? "LookSmart is a leading provider of Internet search
solutions and the global leader in paid search inclusion". Now this has got to
be a joke, of course they also displayed LookListings ads for searches on
"search engine optimization" so exaggeration and poor targeting is one of their
strong suits!
Road Runner, InfoSpace, CNET, and Lycos are affiliates of LookSmart.
Wisenut, Zeal and Grub are owned by LookSmart with international sites for Australia, Canada, New
Zealand, United Kingdom and Japan. LookSmart is also incorporating Gator network results. Gator is
the product presently wreaking havoc on computers and a leading provider of
those wonderful pop-under and other forms of intrusive advertising.
Zeal is a directory of non-commercial sites and the non-commercial
areas of business sites. Zeal results are one way to enter several engines' results without paying.
Non-commercial can mean many things. IMO, if you have a logo for your business
it's likely going to be deemed commercial. The best place to get listing support
is through the helpful Zealots (volunteer editors) forums.
As of January 15, 2004 LookSmart is no longer used by MSN. After the
MSN departure, it is at best a mid-sized second tier PPC engine. Whether L$
will ever be a more than a shadow of what it was pre January 15th 2004 is the $64,000 question.
International office closings have been announced so sales support is scaling
down.
Above opinions are
Terry Van Horne's. Take it up with him! ;) |
LookSmart Article Archives [21]
LookSmart bets on distributed computing: LookSmart is hoping to spin a small acquisition into a big project that will use distributed computing to improve its Web search results. It appears LookSmart will attempt to use this as a means to augment indexing for wisenut.
LookSmart Lowers Pay Per Click Pricing
: From Kalena Jordan's blog comes an article and links to information on changes to LookSmart Inclusion/PPC listings. Includes a rather dubious FAQ on click fraud. I have never seen so much BS in one short page in quite some time.
Paid Inclusion Hot, LookSmart Not: The company said the lower earnings would result from increased spending on product development, in the hopes of maintaining its lead in the paid-inclusion sector.
LookSmart renews Yahoo! distribution agreement: Under the terms of the multi-year agreement, LookSmart will continue to provide paid search listings from their LookListings programme to the Inktomi search index via Inktomi's IndexConnect Reseller programme.
LookSmart Records One-Billionth Paid Click : LookSmart today announced that it has delivered its one-billionth paid introduction, making it the first paid search inclusion provider to reach this milestone. More lip service from the self proclaimed King of PFI!
LookSmart Turns Profit, Brightens Outlook : LookSmart reported strong second-quarter earnings on Tuesday, with a sharp rise in paid clicks. The paid inclusion search company reported revenues of $38.4 million, an 83 percent increase from the same quarter last year.
Ask the Experts - Tips on submitting product- and category-level pages : You asked for it, you got it! As a LookListings advertiser, you can now submit listings for all the appropriate pages on your site. You're not limited to just your home page and a handful of others anymore.
Microsoft search development threatens LookSmart figures: ...after it revealed in its second quarter report that its relationship with Microsoft hangs in the balance as the software giant continues to develop its own search technology...
MSN Search Tests Worrisome for LookSmart: Paid inclusion provider LookSmart believes the re-jiggering of search by key partner Microsoft's MSN might result in the search company losing significant revenues, according to a regulatory filing.
LookSmart Settles Class Action: Search company LookSmart Ltd has settled a class action lawsuit brought against them on behalf of customers who paid for site submission before the Directory converted to a paid listings model in April 2002.
LookSmart Class Action Lawsuit Settlement Proposed: A proposed settlement to a 2002 class action lawsuit against LookSmart will compensate customers who were required to accept a new commercial listings agreement
Looksmart Rolls Out Ad Service: San Francisco-based LookSmart is trying to sell a search index that bases its rankings on how much advertisers will pay for the top spots
LookSmart to lose key Microsoft deal, shares drop: Microsoft Corp.'s MSN Internet division will end its licensing agreement with LookSmart Ltd. in January 2004, the Web search company said on Monday, cutting off LookSmart from its biggest client.
Bill's way looking softer than smart: But MSN and LookSmart were being killed in the search engine market by Google.... In Australia, according to Morgan Research, while Ninemsn is the most visited site, people go to Google to undertake searches.
LookSmart Pushes Paid Search Services: ... starting at a bid of 15 cents per click, he said. LookSmart uses a combination of the highest bid for a given keyword and the click-through rate on a given listing to determine placement.
Search engines rev for web war: And all of them, after due consideration, have recently decided they needed to buy or build these capabilities, not rent them from suppliers such as LookSmart, Google or Overture.
Battered LookSmart says it can look smarter: The company says it will survive, with $US60 million ($A87 million) in cash in the coffers and an ambition to replace Microsoft with new partners.
LookSmart Enhances Full-Text Article Search: LookSmart has enhanced its FindArticles full-text article search service in an effort to boost search volume and create more paid listings inventory.
MSN forces LookSmart into UK retreat: Troubled internet search firm LookSmart is pulling out of the UK market - its only European venture - after the loss earlier this year of global client, key distribution partner, and chief revenue source, MSN.
LookSmart Losing Two More Partners
: Sprinks and Inktomi, now owned by major search competitors, plan to drop LookSmart's search listings as the company prepares to lay off half its staff.
LookSmart halves global workforce: The future is looking increasingly bleak for LookSmart, which is planning to lay off half of its workforce following the loss of its biggest client and chief revenue source, MSN, and several other key partners.
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