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Overture Search Engine News
Ask Jeeves has been around for a long time
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Overture Services is a publicly traded
company owned by Yahoo!. Overture has a search site of its own, however it
is primarily an ad distribution network. Prices of ads are based on a
bid/auction system and targeted or contextual ads are available, although they
don't seem to be controlled as easily as Google's AdSense program. The ad
network is made up of major search engines (Yahoo! and MSN) which comprise
approximately 60% of total revenues, along with Yahoo's other properties, AllTheWeb and
AltaVista. Overture Services is currently the
world's leading PPC provider just edging out Google in North America and second to ESpotting in Europe. Other affiliates include smaller destinations and ad
networks such as Gator. Gator is a product responsible for
damaging computers and pop-under ads. In our opinion this affiliation is a
liability! Overture services
acquired AltaVista and AlltheWeb shortly before it was in turn bought by Yahoo!. It is our opinion that Yahoo!
has purchased Overture not only for the technology and ad distribution
network but also for the large portfolio of intellectual property and
patent rights. The patents held by Yahoo! through these acquisitions will
make development of a new search engine considerably harder, especially if
it enforces these patents and IP rights.
Terry Van Horne and Bob Gladstein, Editors |
Overture Article Archives [35]
Overture Plunges as Costs Rise: As expected the more Overture relies on two properties for the bulk of its traffic the more they demand. The bottom line is that to lose either would kill them, without them it's a little network with no way to control placing ads.
Overture To Buy AltaVista: Danny Sullivan's article on the AltaVista purchase by Overture and possible uses, MSNs' dilemna now that Inktomi is owned by Yahoo is also discussed.
Overture acquisitions target Google: Overture's recent acquisitions and combined Fast AltaVista revenue expectations. Overture said the Fast deal should also help it boost its presence overseas. Fast already has relationships with some of Overture's Web partners in the US and abroad.
AlltheWeb Introduces New Look, Features: AlltheWeb has streamlined its look and feel, and has added new features that should appeal to casual and power searchers alike.
Search engine rivals Google: Information on AllTheWeb interface changes and search technology upgrades. I don't think Google is shaking in their boots!
Overture Expanding Globally With MSN Korea: The Korea deal also builds on an existing global partnership Overture already has with MSN. Overture and MSN have paid-search deals in the United States, Canada, the United Kingdom, Germany, France and Japan
Overture opens new search services centre in Ireland: Commercial search engine service provider Overture Services has announced that it has expanded its European headquarters in Ireland, initiating its previously announced plan to enter at least seven new markets across Europe and Asia in 2003.
Overture opens new search services centre in Ireland: Provider Overture Services has announced that it has expanded its European headquarters in Ireland, initiating its previously announced plan to enter at least seven new markets...
Overture Closes $70 Million Web-Search Acquisition: Overture also said the transaction includes an additional performance-based cash incentive payment of up to $30 million over three years.
Overture Korea launches P4P online ad service : More info on the Korean SE matket and Overtures plans for Asia expansion.
Overture Makes Official S. Korea Debut: South Korea, where it has deals with Daum Communications, MSN Korea, HanaroDream and Dreamwiz, is one of the markets on which it has focused a great deal of attention, because of a swiftly-growing Internet user population.
Overture Sees Lower Earnings: Traffic acquisition costs are stated reasons for lower than expected profit. Overture stands behind forecast of 1 Billion in revenue.
Overture profit down, sales up: More info on quarterly numbers and some discussion of plans for acquisition assets AltaVista and AllTheWeb.
Overture Gets Squeezed: More info on the Applied Semantics purchase and the affects on Overture and the "contextual ad" market.
Overture sued over Fast acquisition
: Overture said MRT Micro ASA filed suit April 10 in federal court in Massachusetts seeking all of the proceeds from the $70 million deal, as well as preliminary and permanent injunctions blocking the sale of Fast's search assets.
Overture to trim staff, integrate units
: Internet advertising provider Overture Services on Thursday said it would cut about 10 percent of its work force to integrate units it has purchased, and repeated its forecast that 2004 earnings would double from the current year.
Overture, Knight Ridder Ink Search Pact : ...Knight Ridder Digital to provide both algorithmic and paid search services.In addition to search, the Knight Ridder Digital pact calls for the two companies to implement Overture's recently unveiled Content Match contextual advertising.
Overture sees Web search prices up, more deals: "When we look at the return that advertisers are getting, we certainly don't see anything that would get in the way of that moving up towards 50 cents." Information on PPC Industry revenues and growth projections.
Overture: A Conflict of Interest?: One of the most controversial announcements at the upcoming Search Engine Strategies (SES) conference in San Jose will come from Overture. The company will promote the rollout of the latest version of Keylime Software's LimeCommerce
Company's Third Asia Pacific Market to Launch by Year End: Overture announced today that it will launch its paid placement search service in Australia by the end of this year. Information on Overtures plans for paid search market in Australia including a 2002 Jupiter Research report.
Overture Chief Sees Clear Sailing Ahead: the pay-per-click search-engine operator has gotten Web site affiliates to host Overture's search results in part by arguing that it wasn't competing with them for advertising dollars by operating its own destination search engine.
Overture Looks for Deep Matches: Overture Services on Monday introduced broader matching options for advertisers, to bring keyword ads to search queries without a specific match.
Fast buys AltaVista from Overture: Fast Search & Transfer said on Tuesday it had bought AltaVista's enterprise search business from Web search and advertising services provider Overture Services Inc., terms of the deal were not disclosed.
Overture steals Freeserve from Google: Overture confirmed today that it has won a deal to provide algorithmic search results to Freeserve, displacing its number one rival Google.
The Importance of Indexing: With Phrase Match... ad will appear if a consumer query contains any part of the advertiser's keyphrase...With Broad match... a keyword to appear somewhere in the query... Info on changes to Nielsen Ratings and Hitwise Search Terms tool
T-Online ordered to revive Overture deal: ... operates services in Germany, Austria, Spain, France and Switzerland, said the move was in reaction to Yahoo's proposed $1.7 billion acquisition of Overture. T-Online considers Yahoo to be a competitor in Europe.
Overture Prepares for Yahoo! Acquisition: Overture announced that it will hold a special meeting of stockholders on October 7, 2003 to ask stockholders to consider its acquisition by Yahoo.
Overture tests geo-targeting: Overture has been testing a new local search product since last week.
Overture tests local service: Commercial and Web search company Overture Services is zeroing in on its next conquest: local advertising.
New Developments In Local Search: Part 1, Moves By Overture: Overture is testing a local search product, while Google is beta testing its new Search By Location service. In addition, long-time local search player CitySearch is expanding its efforts.
Making Marketing Matter: Creating Customer Focus with Overture’s Matt Strain: I came here at the beginning of the year looking at how we can grow traffic and users at AltaVista... I started working with an engineer who had technology that presented search results in a very different way, on about four different dimensions
Overture Breaks Up Contextual, Search Listings: The proof will soon enough be in the pudding, or at least the conversions, as Overture advertisers will be able to make different bids for Content Match keywords later this month.
Citysearch Search Engine Secures Deal With Overture: Citysearch... to integrate Overture's sponsored search listings. These listings will appear in areas where Citysearch has available ad inventory such as home services, professional services, and medical specialists.
Use of seasonality sharpening search engine marketing: Overture reviews the previous year’s performance of various search terms around events, seasons and ... helping them to identify those that got the most searches
Get results from internet marketing: According to Overture, a provider of internet search services, over the last three years, more and more businesses have been turning to the internet to market their product or service
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