 |
|
General Pay Per Click Search Engine News
Ask Jeeves has been around for a long time
The PPC Search Engine News section includes articles
that aren't about specific search engines. This archive is primarily search
engine technology news and SEM related studies.
Terry Van Horne and Bob Gladstein, Editors |
PPC Article Archives [63]
Google and Overture Search for Tomorrow: Article on the PPC industry, with quotes from ESpotting saying they aren't for sale to Yahoo! or anybody else.
Retailers overspend on search-based marketing, Forrester says: Basic information on PPC with some bid management information.
Search engines find new results: Article discusses the changing importance of search engines, PPC and directories. Information on problems with Yahoo!'s directory, ODP and why marketers are turning to PPC where they feel they have more control.
Pay-Per-Click Strategies for Search Engine Marketers: From Search Engine Blog: Discussion of PPC by some heavyweights. See this thread on iHelpyou forums for even more info.
WSPS search engine marketing success for GoJobsite: Gojobsite has a reputation for its search engine marketing. Jeremy Green, internet marketing manager explains why.
Transcripts from "Building Trust on the Web": Exceelent article covering many of the issues confronting SE. Matt Cutts of Google and Doug Leeds of Overture were speakers. More information on labeeling of PPC and the FTC.
Intrusive Ads on the Way Out: Amazingly, Consumer WebWatch also found that though consumers clearly saw the "sponsored links" disclaimer, few knew "sponsored" meant "paid"!
Engines pin hopes on new keyword advertising : To Anand Subramanian, navigating the Web with today's search engines is a model of maddening inefficiency: Instead of going from one logical place to another, a surfer must usually go back to square one after trying each page in a search result
PPC as a direct response tool - a roundtable round-up : By the end of the round-table discussion, there was one thing that everyone agreed on - there needs to be more done to educate offline clients and agencies about PPC's value.
FindWhat.com buys Espotting for $163m: US pay-per-click outfit - FindWhat.com - has coughed up $163m (£97m) to buy UK-based performance-based marketing outfit Espotting Media.
Consumer Reaction to Learning the Truth About How Search Engines Work: ... make them vulnerable while online, as they are largely unaware such navigation sites often accept fees in exchange for giving advertiser Web pages prominent placement on their search results pages.
Study: Paid search to boost ad dollars : An almost 50 percent increase in paid search listings will drive a modest recovery in online advertising sales during 2003, according to findings released by Jupiter Research on Wednesday.
T-Online drops Overture for Google : T-Online, one of Europe's largest Web access providers, on Thursday signed a multiyear deal with Google for search services, severing its contract with rival Overture Services early.
Quigo Signs Deal With Overture : Quigo Technologies Inc. yesterday announced the launch of AdSonar, a contextual advertising solution with Overture as its premier partner. Article includes income and projections for contextual ad adverising.
Search Engines Find Traffic for Shoe Retailer: The company claims monthly traffic of 17,000 visitors since it began search engine marketing in October. That figure is up 79 percent from the 9,500 that hit the site
The Content Context Contest
: Even without the specifics, there's no doubt Google's fully automated system can lead to some targeting mistakes, as outlined in my column last month
Complaint Requesting Investigation of Various Internet Search Engine Companies : After careful review, the staff of the Bureau of Consumer Protection has determined not to recommend that the Commission take formal action against the search engine companies listed in your complaint at this time.
Search engines onto trademark infringement? : More recently, these companies have further improved their paid-listings revenues by suggesting customers bid on other key words, or by running their ads for free with related search terms.
Study: Paid Listings Still Confuse Web Searchers: Surfers with as many as nine years of searching experience can't always distinguish the paid listings from the free ones.
Pay-Per-Clicks... One Way to Boost Traffic to Your Web Site: One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories.
Internet giants battle for online advertising: All-out competitive war from other Internet giants -- Yahoo, Microsoft and even eBay -- to capture the new online advertising.
The Role of Content-Based Advertising: Overture vice president Paul Volen said he expects Content Match will bring in $2 billion in 2008 -- but the company's paid search business will bring in four times that amount.
Web Search Content Ads Seen Falling Short: Web search companies have hyped their new contextual services as the next big thing, but early results show those new ads may be underperforming expectations.
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits: There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy..... Great tutorial Karon!
Google and Overture Hunt for Local Results, Revenue : Google, which began testing its local search service with users this week, said the experiment involves analysis of a Web page's content to find hints or signals that indicate its geographic origin.
Automated search ads can boomerang: Advertising in traditional media is well-regulated when it comes to sensitive products and services such as gambling, tobacco, liquor and adult services.
Internet Search Advertising Shows Major Gains: The category, currently dominated by Google and Overture Services, has grown nearly 50% to $1.6 billion this year.
What Shopping Guides Don't Advertise : How advertising is identified in Web search results is an increasingly thorny issue for new media as more people are running Internet searches to help them make day-to-day decisions.
Local Search - Future of Interactive Directories Pt2: In the U.S. there are an estimated 10 million small businesses yet only 250,000 are currently participating in paid search. The question at hand is why so few and is there a way for search providers...
Localized Search - Searching by Geography Pt1: What hasn't necessarily worked well to-date, however, is the online marketing of local-only businesses. The 'Net is not necessarily conducive to finding a painter in Stony Point, New York
At online guides, not everything is advertised: Some Internet shopping guides may not be the unbiased brokers they seem at first blush. Rather, they appear more interested in cozying up to advertisers.
CNET Ranks as Top Converting Search Engine at Consumer Electronics Sites: CNET topped the list with 1.64 % of all visitors converting to immediate orders, followed by AOL (1.28 percent), Overture(1.25 percent) and iWon (1.15 percent), according to the new study byWebSideStory's StatMarket
Online drug ads dispense bitter pill: Drugstore.com had a solution in hand when it admonished the major Internet search engines recently for accepting advertisements from often-questionable online pharmacies
Overture & Google Unveil New Advertiser Tools: Google's new AdWords Auto-Optimization feature works on multiple ads in an Ad Group.Overture's Marketing Console is designed to measure the performance of marketing campaigns across all online channels
WEB MARKETING Get Found: The hottest vehicles driving sales leads online are search engines—and small businesses found them first. But the game is changing. Here's how creative companies are staying one step ahead.
Shopping Search Week: Shopping search has grown up. Once simple product search and price comparison engines now offer sophisticated tools designed to assist with all aspects of the shopping cycle.
A perfect storm for pay-per-click?: It seems that ad click traffic is continuing to grow, but fewer visitors are clicking through to either take some kind of meaningful action or actually transact business...but conversion percentages are declining.
An Update On Local Search and PPC: In September Duncan Parry examined the development of local search and its likely impact on PPC advertisers. Now he looks at recent developments in local search.
Checkout the reviews of several PPC engines.
Identifying Intricacies in Keyword Portfolio Management: Managing a keyword portfolio is essential: analyzing each word on its individual merit and as a unit. These issues have already been raised and covered in the article ...there are finer details to consider.
Local Search: The Hybrid Future: The Yellow Pages have built an enormously profitable industry servicing that local market. In 2003, North American print Yellow Pages were worth roughly US$15.6 billion in annual revenues.
Report: Local Search Worth $2.5 Billion by 2008: U.S. Bancorp Piper Jaffray expects the overall search market to increase from $2.3 billion in 2003 to $5.7 billion in 2008. The investment bank expects search engines will draw more traffic as broadband penetration increases.
Web ad trademark law to be retested: Dealing a potential setback to the Web search advertising market, a federal appeals court has reopened a lawsuit challenging the unauthorized use of trademarks in ads linked to search engine keywords.
Searching For Trouble?: Keyword Ads Are Big Earners For Google, Yahoo!, And AOL, So Trademark Lawsuits Currently In The Courts Could Spell Major Hassles
An Update On Local Search and PPC: Overview of PPC advertising on regional and local engines. Excellent information with links to others. Local search is a trend and for local search it is anticipated to rival the yellow pages as a requirement for businesses.
An Update On Local Search and PPC, Part II: Local search is a trend and for local search it is anticipated to rival the yellow pages as a requirement for businesses. Articles discusses this with a little other info.
Click Fraud: Is It Happening to You?: Sites that are most susceptible to fraud are usually the companies that are in the top five or better listings - as well as industries where frequent bidding wars occur.
Google and Overture Sued by Geico Over Keyterm Trademarks: the insurer charged the two companies with infringing on its trademarks when they sold them as keywords to Geico’s rivals, so that the protected terms could appear in sponsored search results.
Local media face growing threat from local search competitors: Newspapers face long-term damage to their business from online local-search products, far greater than the damage done to classified advertising revenues by competitors like Monster.com and HotJobs.com...
An Update On Local Search and PPC, Part IV: A little over a week after Yahoo! launched SmartView, Google responded with Google Local... e.g. "bookstores Washington DC" - and Google shows search results with a link for local results.
Pay-per-Click on the Rise Among Small-Business Advertisers: Recent survey indicates small-business PPC advertisers currently allocate 23% of their total ad budget to PPC, with more than half planning to increase PPC activities next year.
PPC for SME: Small But Growing: Small- and medium-sized businesses (SMEs) are beginning to buy their way into the paid search market... but the majority haven't yet recognized the importance of pay-per-click (PPC) pricing...
Online advertising market takes off: The Australian online advertising market grew 41 per cent in 2003, with a full year spend of $236 million, according to published figures.
Pay Per Click Search Engines & Bidding Tips: The trick for bidding in various PPC SEs lies in extensive and thorough research of the keywords, developing good, relevant content on those keywords...the budget allocated for SEO of your site.
The New PPC Competitor: Pay Per Call Television: While more search engine advertisers are being impacted, a select group is finding higher profits in television advertising. Pay Per Call TV is giving PPC search a serious run for its money.
Wanadoo told to mark paid-for searches after complaint: The Advertising Standards Authority... because sponsored links were not clearly identified by a headline or title, and the search page did not contain an explanation of the purpose of the hyperlink
Paid search feels growing pains: "news analysis Paid search, the engine that's driving many Internet companies into profitability, is getting a dose of reality."...CNET News
Search for Tomorrow: Three techniques are emerging that could push online ad revenues even higher: contextual ads, behavioral ads, and local ads. But none of them are slam dunks.
Study: Size May Not Matter, But Ranking Does: According to the research, there is about a ten times difference in potential traffic between the first and tenth paid search position rankings.
ONLINE YELLOW PAGES BEAT SEARCH ENGINES LOCALLY: "The yellow-pages companies are in a good position because they have a street sales force all over the country who have already established relationships at the local level,"... MoreVisibility.com.
Study: Size May Not Matter, But Ranking Does: "There is a 40 percent drop between Google's No. 1 search ranking and its No. 2 search ranking,... Overture, "the decline you can expect in traffic based on rank is much more smooth," Song said.
How to Improve your Broad Match Search Terms on Overture: Broad match allows advertisers to show their advert when the search term(s) they specify appears alongside others...bid on "Hawaii vacation"...will appear for "Hawaii golf vacation" and "breach vacation in Hawaii"
New Report Explores how PPC Rank Affects Traffic: Citing a tenfold difference in traffic between the first position in a pay-per-click campaign and the tenth position in the same campaign, the Atlas Institute's latest report sheds some light on how rankings can impact traffic numbers.
Overture Launches its Local Search Solution, Local Match: PPC heavyweight Overture has formally launched it's local advertising solution, Local Match in the US. An example of the search results can be seen here targeted to a zip code
|
|
|
