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Yahoo! Search Engine News
Yahoo!
Ask Jeeves has been around for a long time
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Yahoo! is a publicly traded company. It is
the oldest surviving major search engine or directory. Yahoo! is still very much a
destination and still resembles what was called a portal in the past.
Recent and past acquisitions include Overture services (Second largest Ad
distributor behind Google), Jobs.com, Inktomi, GeoCities and more. Portal features include news, mail, finance, Yahoo!
Groups (email newsletters and discussion lists), a large stable of e-merchants in its Yahoo! stores and
more. It is our opinion that Yahoo!
purchased Overture not only for the technology and ad distribution
network but also for the large portfolio of intellectual property and
patent rights. At the time of it's sale to Yahoo! Overture owned AltaVista
and the AllTheWeb search portal. AltaVista holds several search engine
technology patents and was a leading search portal. The patents held by Yahoo! through these acquisitions will
make development of a new search engine considerably harder, especially if
it enforces these patents and IP rights.
Inktomi, Yahoos! first search acquisition,
was one of the first providers of Yahoo!'s results and is the innovator of
Inclusion (paid Indexing) and XML Feeds to monetize search results. Inktomi
is right behind Google as a supplier of primary and secondary results for
portals. Inktomi provides the primary results on HotBot, MSN and secondary
results on Overture and several other lesser known search portals. Where
the Inktomi results fit in on Yahoo! is in flux with both the spider and
PFI programs under review. Whether primary or secondary Inktomi is very
prevalent in the Yahoo! SERPs.
Yahoo's search results were provided by Google until February
of 2004, when Yahoo! released its own search engine, based mostly on Inktomi. The company also has a large directory which is monetized
through an inclusion program. All commercial sites must pay to be
included, and renew their listing on an annual basis. It had been our opinion for some time that a Yahoo! directory listing
was
not necessary, but since the release of their own search engine, early indications are pointing
to a boost being given in organic results to sites that are in the directory. Overture provides the PPC results found at both the top and
bottom of the results.
Terry Van Horne and Bob Gladstein, Editors |
Yahoo! Article Archives [53]
Yahoo fightback continues: The company turned in quarterly net profits of $46.2m, or 8 cents per share, compared with a loss of $8.7m in the same period last year.
Yahoo! CEO: Usage Dramatically up: announcement with user and business information and plans for search and Inclusion
Yahoo! retaining and gaining users: During announcement of Inktomi purchase CEO says change to google search results is improving user retention, memberships and new vistors
Yahoo! Promises More Search Moves : Article with some more information on Yahoo! search plans
Executives at Yahoo upbeat on prospects for financial year : Executives for Web portal Yahoo painted a sunny picture for 2003 at its almost-annual analyst meeting by outlining plans to add several online subscription features, expand search results and show strong financial growth.
Yahoo! UK! admits! scam!: Site owners in UK and Ireland hit with fake Inclusion subscription renewals
Web portals eyeing partners: Article discusses the broad band strategies of major Portals. Interesting is the comment that these strategies influence potential ad revenues as it expands the reach of the portals.
Interview With Dakota Sullivan of LookSmart: From Kalena Jordan's search engine blog comes an interview discussing how the Yahoo/Inktomi deal will affect LookSmart and the new features LookSmart will be introducing for Small Business Listings customers shortly.
Yahoo! Launches Personals Ad Blitz : 16.3 million singles visited dating sites last year and the industry took in $313 million. By 2007, Jupiter Research expects the industry to generate $642 million.
eSpotting denies rumor of sale to Yahoo : This worth watching because Yahoo! IMHO, is looking to take PPC currently provided by Overture inhouse. In fact in another article a Yahoo! spokesperson said inhouse indexes are preferred.
Yahoo seals Inktomi deal: Yahoo has completed its acquisition of Web search technology company Inktomi, highlighting the portal giant's intent to boost its own flourishing search business.
Yahoo: The New Old Search Engine: The very features that caused it to downplay its search business -- maps, yellow pages, shopping -- are now being used in interesting new ways and have made the searches stronger.
Yahoo! Revises Estimates Upward, Reports Profit: "The lion's share of that dough, $190 million, continued to come from marketing services, including paid search. That was up 38 percent from the same period in 2002." Paid Services continue to grow via sound search integration strategy.
Yahoo Moves to Revitalize Search: At press time, it's not yet clear whether these additional text ads will be provided by Google or some other ad network. Apparently, the deal between Yahoo and Overture gives Overture-provided links certain exclusive positions
Yahoo sits on $2bn hoard: Boosting the once-beleaguered web portal's coffers have been four successive quarters of profits and a favorable $750m interest-free loan announced last week.
Koogle to Leave Yahoo! Board; Semel Ascendant: The company said Koogle would relinquish his seat on the board of directors to focus on his other business interests. Yahoo! nominated ad exec Roy Bostock to replace him
What's Yahoo's stake in online betting?: There's one part of the story, however, Yahoo is hiding on the back stretch: Some of the good news may come from horse-race wagering.
Yahoo Wages Losing Battle In Web Search Market: Yahoo! is losing the user battle in Korea. Article outlines why and provides some info onb the Korean search engine market and users.
Yahoo Japan posts record profit on ADSL expansion: The country's top Internet portal, posted a record profit on Friday for the year ended in March as customers flocked to its broadband Web access venture and online auction operation.
Sweet Semel of success: Semel, a Silicon Valley outsider with no previous experience in advertising, was once seen as a risky choice to lead a turnaround at a company that had helped define the dot-com era. No more.
Yahoo to buy Overture for $1.63 billion : The deal calls for each share of Overture stock to be exchanged for $4.75 in cash and 0.6108 of a Yahoo share, which values each share of Overture at $24.63, roughly a 15 percent premium over Overture's Friday closing price.
Will Yahoo Hold On To AltaVista?: Yahoo may continue with the AltaVista Web site after it completes its acquisition of Overture Services, and may use some of AltaVista's search technologies on its own portal sites, according to an executive of Sunnyvale, California-based Yahoo.
"Will Yahoo Hold On To AltaVista?": From the ResourceShelf: Comments related to the Yahoo! stalked Overture article. More information on Yahoo!'s plans for AV and AllTheWeb.
Yahoo! Stalked Overture for Over a Year: Internet giant Yahoo! Inc. so prized Overture Services Inc. that it stalked the online search engine for more than a year, overcoming early resistance to prevail with a takeover offer
A Closer Look at Yahoo! News: "Online news is becoming a larger and larger category," said Eckart Walther, senior director of product management for Yahoo! Search. "It's one of the top five reasons people search on the web."
Aussie Yahoo mulls downing Google : ...the company had started testing Inktomi's search engine on projects at a number of the company's regional portals to see if it provides a viable alternative to Google's crawler-based search engine
Yahoo considers spurning Google for Inktomi: The Internet portal is trialling Inktomi's search engine in Australia with a view to replacing Google
Yahoo and MSN Continue to Grab for Google's Gold: ..business buzzwords were "relevancy", "personalization", and "strong site content". This year, words such as "consolidation", "merger", "back-room dealing", and "winner-take-all", are the keywords which best describe the industry.
Yahoo! Branching Out its Search Roots: Jeff Weiner, the company's so-called search czar, says the media giant's strategy is to make sure users and advertisers stick with them from inspiration through purchase.
Yahoo to introduce Product Search tool: Yahoo! has revealed plans to introduce a new Product Search, currently in beta testing.
Yahoo plans partnership with TV's 'ET' : The move, long desired by Yahoo, inches the Internet portal closer to its goal of becoming an Internet entertainment destination, executives say.
Yahoo finds new riches in search engine: Nearly a year after its US counterparts went live with a new Internet search engine, Yahoo Australia has followed suit.
Feds OK Yahoo's Proposed Overture Takeover: Yahoo! said its proposed purchase of Overture has passed a mandatory antitrust review by federal regulators, keeping the deal on course to close by year's end.
Will Yahoo turn to Looksmart model for their new search engine?: Yahoo has been sending out surveys to Yahoo members to gauge their opinion of different search engine advertising models.
The great search engine war: According to Economist Yahoo's COO Dan Rosensweig had to say this over the $1.6 billion acquisition deal: " We did this not for defensive but for opportunistic offensive reasons."
Yahoo to compare prices for shoppers: "The market has grown tremendously over the last year," ... in the last year alone, the number of visitors to shopping comparison sites has shot up by more than 100 percent...Google and eBay ... 40 percent.
Yahoo's third-quarter profit more than doubles: In a show of optimism, Yahoo raised its outlook for the fourth quarter, with management predicting online advertising's growth will continue to outpace the gains in other media.
2004: the year of Yahootomi!: It may sound like a secret martial art which needs a very cool outfit but there's no real secret about Yahootomi. The search marketing industry is buzzing with "big switch" Yahootomi type musings.
Yahoo! Adopts Inclusionary Search Strategy, May Exclude Google: ...Yahoo! plans to implement a controversial paid-inclusion strategy, MediaDailyNews has learned. The move, which is still in its early stages, is likely to force a divorce between Yahoo! and Google
2004; the year of Yahootomi!: It may sound like a secret martial art which needs a very cool outfit but there's no real secret about Yahootomi. The search marketing industry is buzzing with "big switch" Yahootomi type musings.
Inktomi is back in the Mix: Yahoo! announced yesterday that they would be dropping Google as their primary search result provider during the first quarter of 2004.
Yahoo studies up on search: Yahoo formed the research lab to focus more on long-term projects that take a holistic view of Yahoo, its applications and the industry... focus on how to personalize the experience for people across the Yahoo network.
Yahoo! Birth of a New Machine: Yahoo is rolling out a brand new search engine today, with its own index and ranking mechanisms, casting aside its long-standing use of Google-powered search results.
Google And Yahoo Rev Up Their Search Engines: Yahoo said Wednesday that it's ready to run its search engine without Google's help--one day after Google rolled out an expanded search engine of its own.
Google This!: Yahoo's ad-related revenues more than tripled to $635.5 million from $190 million last year, to account for 84% of its total revenue.
Online Ads, Search Drive Yahoo's Q1 Growth: Yahoo achieved a record-setting financial performance in the first quarter, thanks to strong growth in its online advertising and search marketing businesses
Yahoo chief shrugs off Google threat: Google's long-awaited public offering will not hurt Yahoo, says chief executive Terry Semel
Yahoo takes Google's spot on CNN: Yahoo on Thursday said the online leg of the Cable News Network has tapped it to replace rival Google to power its search results, a deal that underscores the heated competition between the two companies for search dollars.
Yahoo! on track for earnings good news: The company is expected to report a quarterly profit of 11 cents a share on $497.9m in revenue for the period ending 31 March, according to consensus estimates from Thomson First Call.
Yahoo! to acquire Kelkoo: Kelkoo's comparison shopping service and lead referral model augments both Yahoo!'s global commerce initiatives and the search-related online marketing services provided through its subsidiary, Overture Services
Are investors a bunch of Yahoos?: Yahoo! reported second-quarter earnings Wednesday that were ridiculously good. It's hard to quibble with a nearly 90 percent increase in sales and a doubling of profits.
Behind the Scenes at Yahoo...: Dr. Gary Flake is Principal Scientist & Head of Yahoo! Research Labs. In part... he talked about the daily work of researchers at Yahoo Labs... to make search better. In part two, the challenges of indexing
Overture Launches Local Match Listings Program: Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest.
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