What is an RFP?
An RFP is a Request for Proposal. Essentially, it provides sufficient information to allow a provider to prepared a comprehensive proposal for the specific services needed.
What is the purpose of the RFP?
An RFP can be the basis of (or a substitute for, although this is not recommended) a contractual agreement between the consumer and the provider. It may include a start and finish date, the consumer’s contact information, details of the requested services and any prerequisite skills to perform them. It will often also include a brief history of previous SEO efforts, as well as the budget for the requested services. It is strongly recommended that either a monthly or annual budget amount be included, in order to save time on both sides.
How is the RFP used on SeoPros?
An RFP is used for 3 purposes on this site.
- it provides members with information about your organization so a more comprehensive quote can be obtained for the services you require;
- it can be used in mediation between members and consumers (were the requirements of the proposal fulfilled by the member?)
- For use in the process of Member reviews
Since members are required to perform according to the “best practices” standards of the organization, it is important that we have a clear understanding of what the consumer’s requirements and the provider’s commitments were.
What are the benefits of an RFP?
The RFP and the Proposal resulting from the RFP submission, in a sense, constitute a legal agreement. The RFP provides the required services sought and some general information about the manner in which the services sought are to be performed. The resulting Proposal outlines the costs and the manner in which the services are to be performed.
An RFP provides the means to compare quotes accurately since all competing proposals are generated from the same set of criteria. Simply put, it allows you to compare apples to apples. The Proposal outlines the cost and how the service is to be performed, making it easier to evaluate quotes.