Rich Results: History and Types of Rich Results

What is a Google Rich Result? A rich result is any result that isn’t a traditional “blue link”. Examples of rich results are reviews and ratings, prices, events, howto results and more implemented with schema and known as rich snippets. Answer boxes, knowledge panels which come from the knowledge graph. Universal Search results are also rich results including local search packs, shopping results, images, news and video results. Rich Results the Future of SEO! Google defines Rich Results as: Experiences on Google surfaces that go beyond the standard blue link. Googles definition is important because “Google surfaces” includes voice search …

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Knowledge Panels & Knowledge Graphs

A complete guide to Google Knowledge Panels and Knowledge Graphs with guest Aaron Bradley noted Knowledge Graph enthusiast at EA Sports. He joins Bill Slawski & Terry shares info on how to get panels for musicians, brands & more including maintaining a knowledge graph.

Featured Snippets 101: The Basics & SEO Strategies to Maximize Traffic

For technical SEO’s featured snippets are a part of a larger set of search results that Google refers to as rich results. I suggest you checkout the information on rich results to better understand the basics of featured snippets and their role in the SERP as a rich result and their possible role in the future of search and SEO. Skip the basics and go to the featured snippet optimization and SERP strategy section Featured Snippets Featured snippets are Google search listings at the top (position zero) of Google’s organic results providing answers and facts to a searcher’s questions and …

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Semantic SEO: Google Search is a “things not strings” Search Engine

“The Entity Hour” With Bill Slawski & Terry Van Horne The “Entity Hour” will cover almost all SEO topics with an emphasis on topics related to the semantic web. Much like Search Geeks which preceded it Bill and Terry will be digging into their rolodex’s and booking the best people available to discuss the topic of the day. Latest Video: Semantic SEO In many ways the SEO community for the most part has only embraced the “semantic web” in their search engine optimization implementation in the last 2 years. To date the tools used by professional SEO consultants for implementing …

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SEO Pros Live Video Streaming Page

“The Entity Hour” With Bill Slawski & Terry Van Horne The “Entity Hour” will cover almost all SEO topics with an emphasis on topics related to the semantic web. Much like Search Geeks which preceded it Bill and Terry will be digging into their rolodex’s and booking the best people available to discuss the topic of the day. Rich Snippets & Schema w/ Mark & Martha van Berkel Terry and Bill discuss schema markup and rich snippets with Mark and Martha van Berkel of schemaapp.com Previous Hangout: Check out the full post Knowledge Panels & Knowledge Graphs

Video for Digital Asset Management and Content Marketing Strategies

Video for DAM and Content Strategies This week SEO Pros Helpline Hangout on Air is on video strategies with video marketing experts Greg Jarboe and Jonathan Allen who will join Terry Van Horne and Steve Gerencser and the panelists to explore the fundamentals of Video SEO and Content Strategies. The hangout will cover Must video go viral to succeed?; Video goals for Social Media Marketing; Digital Asset Management for Video and the role of Video in Content Strategy and the sales funnel. In the recent Social Media Explorer report video is listed as one of the areas of interest for …

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Link Building: Techniques and Tools

Link Building: Techniques and Tools 2013 Today SEO Pros is honored to announce that Debra Mastaler, Garrett French and Brent Rangen will be the first guests on SEO Pros weekly Helpline Hangout. We’ll be starting the Hangout with a short interview and discussion with myself and Steve Gerencser as hosts. We hope ya’ all join us and bring along a few questions for our guests and the Helpline hosts and regulars. Debra Mastaler is a Link Marketing legend that I’ve been following for years. Whenever we do anything with link building at SEO Pros or the SEO Training Dojo Debra …

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Local Search for SMB and B2B Lead Generation

Local Search for SMB and B2B Lead Generation Today SEO Pros announced that Darren Shaw, Mike Wilton and Adam Steele are to be guest experts for SEO Pros Helpline on Air Hangout on Local Search For SMB and B2B Lead Generation. Topics will cover G+ Local changes to Places, the role of citations and reviews in Local Algorithms, the importance of consistent NAP (name, address, phone), the role of the website in local rankings. Last week we discussed Social and Content Marketing and the week before that was traditional link building and this seemed to be the next logical step …

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International SEO and Translation

International SEO and Translation SEO Pros hosted this Google “on Air” Hangout that Gabriella Sannino, Sante J Achilles, Doc Sheldon, Wissam Dandan and Jonthan Schikowski were guest panelists. Topics will cover translation and SEO considerations for International Campaigns; the impact of personalization on Google search; hosting, content and localization strategies for international SEO camapaigns. Gabriella Sannino Gabriella Sannino is the owner/operator of Level343, a copywriting & SEO company. She specializes in depth analysis, hard data, strong copy and tested SEO techniques to bring traffic and conversions to business websites. Her passions in brand building through social media, marketing techniques and …

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Social Media Metrics & Measurement: Beyond the Obvious

Social Media Metrics & Measurement SEO Pros has announced that the next SEO Pros Helpline Hangout will be titled “Social Metrics and Measurement… Beyond the Obvious!” featuring Justin Parks, Marjorie Steele and Adele Triblier! The guests along with hosts Terry Van Horne, Steve Gerenscer and the usual “gang o’ nutters” from the Dojo will discuss Social media metrics and measurement. The panel will discuss what metrics they monitor and which metrics they use to track success and other Social goodies. Social Media influence is one one of the hardest metrics to get because the measurements by some programs such as …

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