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Featured Snippets 101: The Basics & SEO Strategies to Maximize Traffic

0 August 17, 2020

For technical SEO’s featured snippets are a part of a larger set of search results that Google refers to as rich results. I suggest you checkout the information on rich results to better understand the basics of featured snippets and their role in the SERP as a rich result and their possible role in the future of search and SEO. Skip the basics and go to the featured snippet optimization and SERP strategy section Featured Snippets Featured snippets or answer boxes are search listings at the top (position zero) ofRead More

by Terry

Semantic SEO: Google Search is a “things not strings” Search Engine

0 July 9, 2020

“The Entity Hour” With Bill Slawski & Terry Van Horne The “Entity Hour” will cover almost all SEO topics with an emphasis on topics related to the semantic web. Much like Search Geeks which preceded it Bill and Terry will be digging into their rolodex’s and booking the best people available to discuss the topic of the day. Latest Video: Semantic SEO In many ways the SEO community for the most part has only embraced the “semantic web” in their search engine optimization implementation in the last 2 years. ToRead More

by Terry

SEO Pros Live Video Streaming Page

0 July 2, 2020

“The Entity Hour” With Bill Slawski & Terry Van Horne The “Entity Hour” will cover almost all SEO topics with an emphasis on topics related to the semantic web. Much like Search Geeks which preceded it Bill and Terry will be digging into their rolodex’s and booking the best people available to discuss the topic of the day. Knowledge Panels & Graphs w Aaron Bradley The next “Entity Hour” topic that hosts Bill Slawski and Terry Van Horne will discuss is Knowledge Panels and Graphs. For the important discussion onRead More

by Terry

Video for Digital Asset Management and Content Marketing Strategies

0 October 22, 2018

Video for DAM and Content Strategies This week SEO Pros Helpline Hangout on Air is on video strategies with video marketing experts Greg Jarboe and Jonathan Allen who will join Terry Van Horne and Steve Gerencser and the panelists to explore the fundamentals of Video SEO and Content Strategies. The hangout will cover Must video go viral to succeed?; Video goals for Social Media Marketing; Digital Asset Management for Video and the role of Video in Content Strategy and the sales funnel. In the recent Social Media Explorer report videoRead More

by Terry

Link Building: Techniques and Tools

Link Building: Techniques and Tools 2013 Today SEO Pros is honored to announce that Debra Mastaler, Garrett French and Brent Rangen will be the first guests on SEO Pros weekly Helpline Hangout. We’ll be starting the Hangout with a short interview and discussion with myself and Steve Gerencser as hosts. We hope ya’ all join us and bring along a few questions for our guests and the Helpline hosts and regulars. Debra Mastaler is a Link Marketing legend that I’ve been following for years. Whenever we do anything with linkRead More

by Terry

Local Search for SMB and B2B Lead Generation

0 October 22, 2018

Local Search for SMB and B2B Lead Generation Today SEO Pros announced that Darren Shaw, Mike Wilton and Adam Steele are to be guest experts for SEO Pros Helpline on Air Hangout on Local Search For SMB and B2B Lead Generation. Topics will cover G+ Local changes to Places, the role of citations and reviews in Local Algorithms, the importance of consistent NAP (name, address, phone), the role of the website in local rankings. Last week we discussed Social and Content Marketing and the week before that was traditional linkRead More

by Terry

International SEO and Translation

0 October 18, 2018

International SEO and Translation SEO Pros hosted this Google “on Air” Hangout that Gabriella Sannino, Sante J Achilles, Doc Sheldon, Wissam Dandan and Jonthan Schikowski were guest panelists. Topics will cover translation and SEO considerations for International Campaigns; the impact of personalization on Google search; hosting, content and localization strategies for international SEO camapaigns. Gabriella Sannino Gabriella Sannino is the owner/operator of Level343, a copywriting & SEO company. She specializes in depth analysis, hard data, strong copy and tested SEO techniques to bring traffic and conversions to business websites. HerRead More

by Terry

Social Media Metrics & Measurement: Beyond the Obvious

0 October 16, 2018

Social Media Metrics & Measurement SEO Pros has announced that the next SEO Pros Helpline Hangout will be titled “Social Metrics and Measurement… Beyond the Obvious!” featuring Justin Parks, Marjorie Steele and Adele Triblier! The guests along with hosts Terry Van Horne, Steve Gerenscer and the usual “gang o’ nutters” from the Dojo will discuss Social media metrics and measurement. The panel will discuss what metrics they monitor and which metrics they use to track success and other Social goodies. Social Media influence is one one of the hardest metricsRead More

by Terry

4 Tips to Manipulate Google Local SEO Signals

0 February 25, 2015

In a previous learning segment of the Regulators Steve provided 8 Tips to Improve your Local Listings so I thought I’d expand on that a little more with some tips and explanations of some of the ways that you can improve the geo ranking signals that will improve your sites rankings and achieve maximum visibility for a location or geo target. I concentrate on the following tasks to maximize local visibility and consequently leverage all my local ranking signals. Targeting a search index using DNS location, GWT and TLD signalsRead More

by Terry

Content Audits: HowTo Tips to Develop Your Content Strategy

In an age where the internet can easily accommodate all digital content marketers are no longer handcuffed by what Internet technology can do and provide a good user experience. These advances have brought large graphics (Infographics) and streaming audio and video new opportunities for marketers to better tailor content to site goals and the best experience for the user to take actions that convert the goals and generate leads and sales. Content Audit: Do you do content audits? Why The role of the content audit in determining strategy Is contentRead More

by Terry