Terry Van Horne and Bill Slawski host the “Entity Hour” a show about the semantic web and SEO. Today they interview Dixon Jones of InLinks on this semantic SEO toolset and a recent poll he did on “Does Schema markup affect SEO.
This post outlines what to include in a Semantic SEO audit and how to do the verification and analysis. You’ll find references to schema.org and Google validators, Google supported schema and more!
How to develop an SEO future proofing strategy using Google references & resources without impeding ability to rank featuring no **don’t write for Google** advice!
Marie Haynes excellent analysis was the inspiration for me to share some thoughts I’ve alluded to on twitter! Although retired core updates are still a part of SEO that I am curious about and still form hypothesis for what is happening. Causes of SERP Volatility Unrelated to Algorithmic Updates For the past couple of years … Read more
A rich result is any result that isn’t a traditional “blue link”. Examples of rich results are reviews and ratings, prices, events, howto results and more implemented with schema and known as rich snippets. Answer boxes, knowledge panels which come from the knowledge graph. Universal Search results are also rich results including local search packs, shopping results, images, news and video results.
A complete guide to Google Knowledge Panels and Knowledge Graphs with guest Aaron Bradley noted Knowledge Graph enthusiast at EA Sports. He joins Bill Slawski & Terry shares info on how to get panels for musicians, brands & more including maintaining a knowledge graph.
What is a Rich Snippet? Rich snippets are Google organic results enhanced with information discovered in structured data on websites. Common types of rich snippets are events, recipes, ratings or reviews and product/offer information. Rich snippets are sometimes mistaken for featured snippets, however, the major difference between rich and featured snippets are rich snippets require … Read more
For technical SEO’s featured snippets are a part of a larger set of search results that Google refers to as rich results. I suggest you checkout the information on rich results to better understand the basics of featured snippets and their role in the SERP as a rich result and their possible role in the … Read more
“The Entity Hour” With Bill Slawski & Terry Van Horne The “Entity Hour” will cover almost all SEO topics with an emphasis on topics related to the semantic web. Much like Search Geeks which preceded it Bill and Terry will be digging into their rolodex’s and booking the best people available to discuss the topic … Read more