Rich Results: History and Types of Rich Results

What is a Google Rich Result? A rich result is any result that isn’t a traditional “blue link”. Examples of rich results are reviews and ratings, prices, events, howto results and more implemented with schema and known as rich snippets. Answer boxes, knowledge panels which come from the knowledge graph. Universal Search results are also rich results including local search packs, shopping results, images, news and video results. Rich Results the Future of SEO! Google defines Rich Results as: Experiences on Google surfaces that go beyond the standard blue link. Googles definition is important because “Google surfaces” includes voice search …

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