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Semantic SEO: Google Search is a “things not strings” Search Engine

“The Entity Hour”

With Bill Slawski & Terry Van Horne

The “Entity Hour” will cover almost all SEO topics with an emphasis on topics related to the semantic web. Much like Search Geeks which preceded it Bill and Terry will be digging into their rolodex’s and booking the best people available to discuss the topic of the day.

Latest Video:

Semantic SEO

In many ways the SEO community for the most part has only embraced the “semantic web” in their search engine optimization implementation in the last 2 years. To date the tools used by professional SEO consultants for implementing schema, entity and concept/topic discovery have been one dimensional and too often writing poorly written code into your page.

If there is a tool that emulates Google’s NLP and analysis of a keyword corpus I have not seen it! That changed a few weeks ago when I came across InLinks a new tool by Dixon Jones of Majestic SEO fame.

Dixon will be discussing this new tool, the semantic web, Majestic SEO and his experiences as a venture capitalist in a one hour interview with Bill and Terry.

Resource links:

Dixon’s Semantic SEO Toolset: https://inlinks.net
Inlinks Schema Visibility report

Patent Discussion:

Bill dropped these with the comment, “They are three patents that cover a lot of ground and show how semantic information Is being pulled from the web to answer queries.”

Entity Extractions for Knowledge Graphs at Google
https://gofishdigital.com/entity-extractions-knowledge-graphs/

Answering Questions Using Knowledge Graphs
https://gofishdigital.com/answering-questions-using-knowledge-graphs/

Ranked Entities in Search Results at Google
https://www.searchenginejournal.com/ranked-entities-google-search-results/372973/

SEO Pros Live Video Streaming Page

“The Entity Hour”

With Bill Slawski & Terry Van Horne

The “Entity Hour” will cover almost all SEO topics with an emphasis on topics related to the semantic web. Much like Search Geeks which preceded it Bill and Terry will be digging into their rolodex’s and booking the best people available to discuss the topic of the day.

Semantic SEO

In many ways the SEO community for the most part has only embraced the “semantic web” in their search engine optimization implementation in the last 2 years. To date the tools used by professional SEO consultants for implementing schema, entity and concept/topic discovery have been one dimensional and too often writing poorly written code into your page.

If there is a tool that emulates Google’s NLP and analysis of a keyword corpus I have not seen it! That changed a few weeks ago when I came across InLinks a new tool by Dixon Jones of Majestic SEO fame.

Technical SEO: Tips and Best Practices

Technical SEO Google Hangout

On June 24th SEO Pros announced that on Wednesday June 26th at 1 PM EST will be “Technical SEO: Tips and Best Practices” Eric Wu, Matt Storms and David Harry as guests on the orgs next Hangout! This hangout will have the usual hosts Terry Van Horne and  Steve Gerencser along with members of SEO Pros and The SEO Training Dojo filling the rest of the seats!

“Technical SEO: Tips and Best Practices” will cover Technical Audits; Some Technical SEO Basics for architecture and navigation; website monitoring; basics of canonicals; structured data basics; Algorithmic update impacts; basics of Webmaster Tools; site speed basics and the age old “is Technical SEOs certifiable?” and more. Folks with this lineup it’s bound to be full of nuggets of wisdom and knowledge

eywu

Eric Wu

VP of SEO & Social at SpinMedia & search enthusiast (SEO, SEM, IR, NLP) + an amateur researcher and wannabe coder (ruby, python, “new hotness” language of the month) who enjoys probabilities, statistics, and anything that has a sigma (?) in it.

David Harry

thegypsyHi there my name is Dave and I am, an algoholic. Seriously, do I have to write ANOTHER freakin profile? Sigh. Ok, well, I am the fella behind the SEO Training Dojo, avid search industry writer and lover of all things geeky in the world of SEO.

My background was originally in the web design world circa 1998. Back around 2002 the journey migrated into SEO and ultimately a serious obsession with how IR peeps do what they do. Over the years I have written on my blog, the Fire Horse Trail, Search Engine Land, Search Engine Journal, Web Pro News and many other locales.

Matt_storms

Matt Storms

 

I know a lot about SEO, but the more you learn the more you realize you do not know. I always check the Google Webmaster Guidelines first when setting up a site and it should be re-read every month. It only takes a little bit of time to refresh yourself on the topics. Technical SEO & SEM, I dream about it, I live it. I also dabble in graphic design with social media on the side. MattStorms.com