Semantic SEO Audit
This post outlines what to include in a Semantic SEO audit and how to do the verification and analysis. You’ll find references to schema.org and Google validators, Google supported schema and more!
Technical SEO
Rich Results: History and Types of Rich Results
A rich result is any result that isn’t a traditional “blue link”. Examples of rich results are reviews and ratings, prices, events, howto results and more implemented with schema and known as rich snippets. Answer boxes, knowledge panels which come from the knowledge graph. Universal Search results are also rich results including local search packs, shopping results, images, news and video results.
Knowledge Panels & Knowledge Graphs
A complete guide to Google Knowledge Panels and Knowledge Graphs with guest Aaron Bradley noted Knowledge Graph enthusiast at EA Sports. He joins Bill Slawski & Terry shares info on how to get panels for musicians, brands & more including maintaining a knowledge graph.
Add Schema for Eye Catching Rich Snippets In SERPs
What is a Rich Snippet? Rich snippets are Google organic results enhanced with information discovered in structured data on websites. Common types of rich snippets are events, recipes, ratings or reviews and product/offer information. Rich snippets are sometimes mistaken for featured snippets, however, the major difference between rich and featured snippets are rich snippets require … Read more
Featured Snippets 101: The Basics & SEO Strategies to Maximize Traffic
For technical SEO’s featured snippets are a part of a larger set of search results that Google refers to as rich results. I suggest you checkout the information on rich results to better understand the basics of featured snippets and their role in the SERP as a rich result and their possible role in the … Read more
Semantic SEO: Google Search is a “things not strings” Search Engine
“The Entity Hour” With Bill Slawski & Terry Van Horne The “Entity Hour” will cover almost all SEO topics with an emphasis on topics related to the semantic web. Much like Search Geeks which preceded it Bill and Terry will be digging into their rolodex’s and booking the best people available to discuss the topic … Read more