Video for Digital Asset Management and Content Marketing Strategies

Video for DAM and Content Strategies


This week SEO Pros Helpline Hangout on Air is on video strategies with video marketing experts Greg Jarboe and Jonathan Allen who will join Terry Van Horne and Steve Gerencser and the panelists to explore the fundamentals of Video SEO and Content Strategies. The hangout will cover Must video go viral to succeed?; Video goals for Social Media Marketing; Digital Asset Management for Video and the role of Video in Content Strategy and the sales funnel.

In the recent Social Media Explorer report video is listed as one of the areas of interest for digital marketers. Like Mobile before it, Video has been touted in this way for the last 3 years yet it seems that marketers are not following through much like Mobile before responsive design was more prominent. Is technology, cost to implement or the learning curve what is prohibiting adoption of video?

Jonathan Allen


Jonathan is the former Director of Search Engine Watch. He joined Incisive Media as director of Search Engine Watch in December 2009, and was responsible for setting the editorial agenda, sourcing talent and delivering a brand new site design in May 2011. In May 2012 Search Engine Watch won the Gold Azbee National Award for “Online Excellence, New or Relaunched Web Site” from the American Society of Business Press Editors.

Jonathan has spoken at the largest search conferences – SES New York, SES San Francisco, SES London, SES Chicago – as well as PubCon, KoreaComm and SIPA. His presentations are focused on topics such as the future of SEO, video optimization, and marketing automation. He has also provided industry commentary on breaking news for the BBC, the Boston Globe and Deutsche Welle. Previously, Jonathan worked as a search marketing specialist for Incisive Media on leading B2B print/online publications and job boards in the legal, tech, and finance sectors (websites such as Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs & Computing Careers).

Before Incisive, Jonathan worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2009, Moblog won the Experimental & Innovation Webby award for a collaborative mapping project with Shozu and in 2008, Moblog:tech’s build of Channel 4’s Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society’s On The Move Award, and 3 BAFTA nominations. Jonathan is best known in the search community for his video 50 SEOs, 1 Question.


Greg Jarboe:

Greg is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He’s the author of YouTube and Video Marketing: An Hour a Day,” a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.

Link Building: Techniques and Tools

Link Building: Techniques and Tools 2013

SEO Pros Helpline Hangout May 1st

Today SEO Pros is honored to announce that , and will be the first guests on SEO Pros weekly Helpline Hangout. We’ll be starting the Hangout with a short interview and discussion with myself and as hosts. We hope ya’ all join us and bring along a few questions for our guests and the Helpline hosts and regulars.

Debra Mastaler is a Link Marketing legend that I’ve been following for years. Whenever we do anything with link building at SEO Pros or the SEO Training Dojo Debra is the first person I think of to anchor the panel/discussion. Garrett French is one of the people behind the awesome Link Prospector tool that anybody who follows me knows “I use that $%^& for everything!” Brent I am not as familiar with but when we were looking to fill the panel he was one of the people that a few around the SEO Pros skype room suggested!

Brent Rangen

Brent Rangen

Minnesota-spawned Brent Rangen is on the top of his game. 2010 Small Biz Discovery Contest Winner (Bruce Clay, Inc.), SEW News Author, and highly desirable internet marketing trainer. In his spare time, Brent enjoys cow tipping, table tennis, and squeaky cheese from Wisconsin.

Brent is also a partner at LinkOrbit and owner of the Optimize Guyz, a SEO and Custom WordPress Design Agency out of Central Minnesota.

Garrett French

Garrett French

Garrett French is the owner of Citation Labs, a large-scale link building agency that leverages in-house technologies (Link Prospector and others) to research, evaluate and acquire targeted, rank-influencing links for clients..

Garrett covered the search and search optimization industry for WebProNews from 2001 – 2004 and then for Search Engine Lowdown through 2006. Garrett has contributed to numerous publications, including Search Engine Journal, Search Engine Guide, Marketing Profs, Search Marketing Standard (web and print), ISEdb, Urban Dictionary and more.

Debra Mastaler

Debra Mastaler

Debra Mastaler of Alliance-Link is based in Oak Hill Virginia and offers link building training, consultations and custom link building services. She is also the author of the link building blog the Link Spiel.

SEO Pros Helpline Live Broadcast Page

HowTo Tips to Develop Your Content Strategy

hangout-9-18-13In an age where the internet can easily accommodate all digital content marketers are no longer handcuffed by what Internet technology can do and provide a good user experience. These advances have brought large graphics (Infographics) and streaming audio and video new opportunities for marketers to better tailor content to site goals and the best experience for the user to take actions that convert the goals and generate leads and sales.

Steve Gerencser is on hiatus so David Harry of Verve Developments will be acting as co-host. David and myself will be joined by Jim Hedger and Miranda Miller as well a few of the many savvy content marketers in SEO Pros and SEO Training Dojo.

Last Hangout

Local Search for SMB and B2B Lead Generation

Local Search for SMB and B2B Lead Generation


Today SEO Pros announced that Darren Shaw, Mike Wilton and Adam Steele are to be guest experts for SEO Pros Helpline on Air Hangout on Local Search For SMB and B2B Lead Generation. Topics will cover G+ Local changes to Places, the role of citations and reviews in Local Algorithms, the importance of consistent NAP (name, address, phone), the role of the website in local rankings. Last week we discussed Social and Content Marketing and the week before that was traditional link building and this seemed to be the next logical step in refocusing your link building activity.

Mike and Darren are two of the SEO Dojo’s favorite Local search practitioners and Adam comes highly regarded.


Darren Shaw

Darren has been developing websites since 1996 and has been optimizing them for the search engines since 2001. He loves all areas of internet marketing, but is currently obsessed with local SEO.

He is the founder of Whitespark, and developed the popular Local Citation Finder tool for helping SEOs and businesses find citations.

Mike Wilton


Mike Wilton is an Orange County SEO that has been involved with various facets of internet marketing for over five years, most recently as the Internet Marketing Manager for a medical marketing company.

Mike began his career doing SEO and PPC for real estate agents in 2006. What started as a job that was just thrown at him, has since turned into an unrivaled passion. He is extremely active on social networks like Twitter, Facebook, and LinkedIn and has written for or been featured on sites like Search Engine People, Search Engine Journal, and the Raven SEO Tools blog.

Adam Steele

A SEO & Local SEO by trade, Adam spends the majority of his time creating new efficiencies through smart processes and the leveraging of technology. He is ruthlessly passionate about building smart, lean businesses, and exploring new, lean, internet marketing techniques.

Show Notes

International SEO and Translation

International SEO and Translation

hangout-5-22-13SEO Pros hosted this Google “on Air” Hangout that Gabriella Sannino, Sante J Achilles, Doc Sheldon, Wissam Dandan and Jonthan Schikowski were guest panelists. Topics will cover translation and SEO considerations for International Campaigns; the impact of personalization on Google search; hosting, content and localization strategies for international SEO camapaigns.

Gabriella Sannino

gabsGabriella Sannino is the owner/operator of Level343, a copywriting & SEO company. She specializes in depth analysis, hard data, strong copy and tested SEO techniques to bring traffic and conversions to business websites. Her passions in brand building through social media, marketing techniques and writing strong copy that converts are all part of the strategy.

Doc Sheldon

docDoc Sheldon is a retired business management consultant, and a perpetual student of all things SEO. He’s also a copywriter, providing professional webcopy, articles and press releases. He’s been involved in SEO for a little over five years, and writing professionally for over thirty.

Sante J. Achilles

Sante AchilleSante lives in Italy and works out of L’Aquila, a small medieval town east of Rome. After getting his degree in engineering in 1986, he worked for major aerospace companies, including the European Space Agency. His interest in the web began in 1993. He participated in the second World Wide Web Conference in Chicago, and resigned afterwards from the Space Agency to start his own company.

Currently he is a search engine consultant to industry and regional government, providing services in partnership with major Italian web agencies and Web Certain in the U.K.

Sante has spoken at strategic search engine events in London, Stockholm, and Rome, and teaches Search Engines and Web Marketing at the University of Florence, and the Accademia di Belle Arti. Sante is a Senior Editor and speaker for SEMJ.org. Sante’s idea of relaxing? 2 hours of trekking in the mountains where he lives!

Jonathan Schikowski

3f3cec4Search Engine Marketer since 2004. Studied SEO and online marketing with several of the industry’s most respected teachers. Attended numerous private training classes with international search engine marketing professionals.

Wissam Dandan

wiss-1Wissam Dandan is an SEO and Internet Marketing consultant in Orlando & Daytona Beach, Florida. a Lebanese Origin with a Passion for SEO and Analytics, Founder of LebSEO Design.

Social Media Metrics & Measurement: Beyond the Obvious

Social Media Metrics & Measurement


SEO Pros has announced that the next SEO Pros Helpline Hangout will be titled “Social Metrics and Measurement… Beyond the Obvious!” featuring Justin Parks, Marjorie Steele and Adele Triblier! The guests along with hosts Terry Van Horne, Steve Gerenscer and the usual “gang o’ nutters” from the Dojo will discuss Social media metrics and measurement. The panel will discuss what metrics they monitor and which metrics they use to track success and other Social goodies.

Social Media influence is one one of the hardest metrics to get because the measurements by some programs such as Klout perport to be measuring influence when in fact they are really measuring reach!

Justin Parks

JPI originally hail from the North of Ireland where I grew up under a pretty unique situation known as “the troubles”. Without dwelling on this and all things considered I really have nothing else to complain about from my childhood days…which makes a change as I tend to make up for it nowadays with the rather unsavoury ability to moan like a steam train hanging of the edge of a cliff as I work hard on becoming a grumpy old man.

Justin has extensive experience in the on line world having been involved in website design and creation putting businesses on line since 2001. Strategy implementation, project management, design, process, social media, seo, you name it he's done it. Justin is the star of SEOdojo Radio's the Regulators (Steve, Terry and David… just ridin' his coatatils!).  Terry claims to have learned most of what he knows about Social Media from Justin …  which explains a few things!

Marjorie Steele


creativeonion is the business alias of Marjorie Steele, a poet/academian turned SEO copywriter turned digital creative. having cut her digital marketing teeth in the industrial manufacturing industry, Marjorie has since written for and provided seo & digital branding solutions to a host of industries and small businesses, from auto repair to urban development. a few of the hats she’s worn are: copywriter, information architect, WordPress developer, SEO auditor, digital marketing specialist, social media manager, content marketer and digital branding consultant.

armed with a degree in creative writing, Marjorie works to put the art back into the science of seo and digital marketing through dynamic, holistic digital content strategies.

Adele Tiblier


A self-proclaimed geek since my earliest years. Into computers since as long as I can remember. I lucked out in 1994 when I began working for a New Orleans based ISP (internet service provided – you know like AOL but local). Sitting on the end of T1 when others were dialing up at 56K if they were lucky, I got the chance to surf at lightning speed. My love of the Internet was instant and only grew with the each passing day. By digging into existing sites, I'd break them and reconfigure in order to teach myself HTML, then onto graphics programs as the space evolved. And search engines (there wasn’t and isn’t anything I couldn't find online). People took note.

I was recruited to serve as the Director of Internet Marketing for a nationwide online hotel booking site. I then moved on to moderate the Online Ads Discussion Board (a forum for those in the online marketing industry – back before social was called social). I have since used my online marketing and PR experience to shine a light on the New Orleans tech community as both a job and a passion. I am a founding member and on the Board for Net2NO, the co-founder/co-organizer for IgniteNOLA (which, in it's inaugural event attracted nearly 500 attendees), is the co-organizer for the annual SXSWNOLA pilgrimage to Austin for SXSW Interactive. I'm Google AdWords Certified and recently added Google Certified Small Business Trainer to the list.

Content Audits: HowTo Tips to Develop Your Content Strategy

In an age where the internet can easily accommodate all digital content marketers are no longer handcuffed by what Internet technology can do and provide a good user experience. These advances have brought large graphics (Infographics) and streaming audio and video new opportunities for marketers to better tailor content to site goals and the best experience for the user to take actions that convert the goals and generate leads and sales.

Content Audit:

  1. Do you do content audits? Why
  2. The role of the content audit in determining strategy Is content strategy only a link building plan or do you use it for a. determining if content is needed to aid in conversion process b. determining if content can improve customer retention

3. Tell us a little about:

  • how you choose content?
  • how you determine competitors
  • the role of competition analysis in Content Strategy

4. Prospecting and Analysis tools:

What tools if any do you use in developing your content strategy? I use:

  1. Screaming Frog
  2. Link Prospector
  3. Citation Finder (Local)
  4. Agent Web Ranking (Professional)

Steve Gerencser is on hiatus so David Harry of Verve Developments will be acting as co-host. David and myself will be joined by Jim Hedger and Miranda Miller as well a few of the many savvy content marketers in SEO Pros and SEO Training Dojo.


Miranda Miller

Miranda is Content Marketing specialist with years of online experience. She started out on the web as an e-book and sales copy writer for Internet marketers and webmasters. Several years, blogs, and joint ventures later, Miranda studied e-commerce and began teaching Internet marketing and social media in an Industry Canada-funded position. Now, as the author of over 60 e-books, 300 client projects and thousands of articles and blog posts, she lives and breathes content creation as her niche in digital marketing. Miranda lives and works on the shores of Georgian Bay in Ontario, Canada.


Jim Hedger

Jim Hedger is a founding partner of the Toronto based Inbound Marketing Agency, Digital Always Media. Jim has a long and extensive background in Search Engine Optimization going back to the late 1990s. He currently heads the search engine optimization and content creation teams at Digital Always Media. Jim is also a well known writer, broadcaster, public speaker and community organizer in the search marketing industry. He has hosted a weekly WebmasterRadio.FM show, Webcology for nearly five years and periodically writes for search marketing industry publications.

Ecommerce Site Promotion

Promotion for Shopping Carts and More!

Ecommerce Site Promotion

Dan Thies was the first person I thought of to guest in this hangout because he is an extremely brilliant Paid Platform

This hangout will be hosted by Terry Van Horne along with Steve Gerencser and the usual guys and gals from the SEO Pros and SEO Training Dojo!

The hangout will cover the way that ecommerce pages are more susceptible to the Panda’s and Penguins; using Facebook and other social site free and paid platforms; Google Adwords, retargeting and PLA platforms and more (time allowing).

Dan Thies


Author and publisher of SEO Fast Start, continuously published and updated since 2001. Author of the Sitepoint Search Marketing Kit. White Hat Black Belt.

Formerly known as “the keyword guru,” “the Neil Young of SEO,” and “the minister of the new, new super heavy funk.” Wait, that last one was James Brown. But the other ones, yeah. Blame Barry Schwartz for that Neil Young thing. Not that there’s anything wrong with rockin’ in the free world because there’s not.


Michelle Stinson-Ross


Michelle Stinson Ross is the co-host #SocialChat, a Twitter based live chat that covers a variety of topics geared towards social media marketing. She is a writer for Search News Central and has contributed to Search Engine Journal, Social Times, aimClear, and Search Marketing Wisdom. Her passion and attention for social media marketing landed her a spot at the podium for Socialize Toronto, SMX Social Media, and SMX Toronto.

Michelle has had the privilege of serving clients that represent a cross-section of business industries including non-profit and religious organizations, tourist industry, web development, insurance, accounting, real estate and mortgage. In her free time she enjoys traveling the world, snorkeling, salsa dancing, researching Caribbean Colonial History and reading great books. She is also a self-published Indy novelist. And…rumor has it she can make a mean taco soup!

Technical SEO for Ecommerce

Technical SEO for Shopping Carts and More!

hangout on August 21st with Hamlet Batista and Scott Polk

When I decided to do this hangout I remembered the “Search Geeks Speaks” podcast and knew I had to get these 2 guests back again. On Wednesday August 21st SEO Pros will be hosting a Google+ hangout at 1 PM EST “Technical SEO for Ecommerce” with Hamlet Batista and Scott Polk both of whom are well known for their success with ecommerce sites!

This hangout will be hosted by Terry Van Horne along with Steve Gerencser and the usual guys and gals from the SEO Pros and SEO Training Dojo!

The hangout will cover the age old question custom cart or out of the box solution; duplicate content issue; using canonicals; other crawl and inventory issues with shopping platforms; structured data and more.

Scott Polk Search Engine Optimization

Scott Polk has built his expertise as a knowledgeable and experienced Search Engine Optimization strategist, consultant and In-HouseSEO in combination with his skills as a Web Developer for more than a decade.


Currently, Scott Polk concentrates his resourcefulness and skills on the diversified aspects of Search Engine Optimization for independent clients, where he’s earned the distinction of consistent top rankings in all major search engines. He is consistently involved in technologies that maximize usability and accessibility when optimizing/developing large web sites as well as identifying problems and solutions that result in major cost saving strategies.

Known for improving upon and augmenting the operating performance in a multitude of web based environments, Scott Polk has been responsible for developing SEO-friendly ecommerce applications, tracking/ analysis systems related directly to Search Engine Placement and web traffic trends. His commitment and dedication derive from his strong desire to improve upon and simplify technologically advanced systems that result in an increase of convergence in his projects.

Highly successful and respected within the Search Engine Optimization communities, Scott participates in numerous industry forums and has consulted & been employed by successful internet companies including: Football.com, Edmunds.com, AT&T Wireless, Toyota.com, Bruce Clay, Search & Social Media, Sports Illustrated and PGA/PGA Tour to name a few.

Hamlet Batista

Hamlet Batista is the owner of Hamlet Batista Group LLC, a leading edge marketing consultancy focused on enterprise-grade SEO services.

hamletPrior to founding Hamlet Batista Group LLC, Hamlet co-invented Altruik’s Page Priority®, a new enterprise-level SEO software product that pioneered automated resolution of site architecture issues. On average, clients experienced a double-digit increase in sales year over year from organic search and a patent was filed for this invention. Hamlet also created the patented software RankSense®, an SEO product focused on simplifying SEO for small businesses, which earned WebHost Magazine’s prestigious Editor’s Choice Award in December 2008.

Additionally, Hamlet served as the technical review editor for the first and second editions of the book “The Art of SEO” published by O’Reilly Media, which was named as one of the best SEO books of 2009 by SearchEngineLand, and is a Search Engine Marketing award-winning blogger and conference speaker. Other achievements include the launch of a highly successful Affiliate Marketing Network in the competitive Online Pharmaceutical vertical which resulted in first page rankings for competitive pharmaceutical product keywords on Google and abundant affiliate commissions.

News Optimization and Online PR with Marshall Simmonds

Online PR, Press Release Distribution and SEO for News and Press Releases

hangout on August 8th with Marshall Simmonds

On Wednesday August 7th SEO Pros will be hosting a Google+ hangout at 1 PM EST “News Optimization and Online PR” with Marshall Simmonds who is easily the most experienced SEO in the industry when it comes to News optimization having added the NYT paywall and consultation with a who’s who of Newpapers!

This hangout will be hosted by Terry Van Horne along with Steve Gerencser and the usual attendees from the SEO Training Dojo and SEO Pros! The hangout will cover online PR, press release and news optimization, how to get coverage and more.

Marshall D. Simmonds

Founder and CEO, Define Media Group, Inc.
Marshall Simmonds is the Founder of Define Media Group, the enterprise SEO company specializing in enterprise search marketing and strategic audience development.


He’s been involved in search since 1997, was the Chief Search Strategist for About.com from 1999-2011 and spent 2005-2010 overseeing all search strategy initiatives for the New York Times Company portfolio. Define Media Group started in 2005 and officially broke off from the NYTCo in January of 2011. Define works with many of the most influential brands and networks in the world.

Marshall was responsible for building About.com into the most successful content network on the Internet. Acquired in March, 2005 by The New York Times he was named chief search strategist and was responsible for strategic initiatives, maximizing traffic and search engine exposure for NYTimes.com, Boston.com, IHT.com and About.com. During his time at the NYT he grew search referrals to over 25% of total traffic.

As a leader in the search industry since 1997, Marshall has consulted with the biggest brands online including; The New York Times, Salesforce,  The Boston Globe (Boston.com), New York Magazine, Gannett, USAToday, The Daily Caller, Business Insider, About.com, Wenner Media, Kohlberg Kravis Roberts (KKR), Hearst Digital Publications, Time Inc, AOL, Conde Nast, Daily Candy, Newsweek, Oprah.com, AARP, ConsumerSearch, TV Guide, ToysRUs, ESPN International, PCMag, NHL.com, Real Age, Madison Square Garden, National Geographic, Rainbow Media, Hewlett-Packard, CBS, The Canadian Broadcast Company, Readers Digest, Gawker Media, and many others.