Video for Digital Asset Management and Content Marketing Strategies

Video for DAM and Content Strategies


This week SEO Pros Helpline Hangout on Air is on video strategies with video marketing experts Greg Jarboe and Jonathan Allen who will join Terry Van Horne and Steve Gerencser and the panelists to explore the fundamentals of Video SEO and Content Strategies. The hangout will cover Must video go viral to succeed?; Video goals for Social Media Marketing; Digital Asset Management for Video and the role of Video in Content Strategy and the sales funnel.

In the recent Social Media Explorer report video is listed as one of the areas of interest for digital marketers. Like Mobile before it, Video has been touted in this way for the last 3 years yet it seems that marketers are not following through much like Mobile before responsive design was more prominent. Is technology, cost to implement or the learning curve what is prohibiting adoption of video?

Jonathan Allen


Jonathan is the former Director of Search Engine Watch. He joined Incisive Media as director of Search Engine Watch in December 2009, and was responsible for setting the editorial agenda, sourcing talent and delivering a brand new site design in May 2011. In May 2012 Search Engine Watch won the Gold Azbee National Award for “Online Excellence, New or Relaunched Web Site” from the American Society of Business Press Editors.

Jonathan has spoken at the largest search conferences – SES New York, SES San Francisco, SES London, SES Chicago – as well as PubCon, KoreaComm and SIPA. His presentations are focused on topics such as the future of SEO, video optimization, and marketing automation. He has also provided industry commentary on breaking news for the BBC, the Boston Globe and Deutsche Welle. Previously, Jonathan worked as a search marketing specialist for Incisive Media on leading B2B print/online publications and job boards in the legal, tech, and finance sectors (websites such as Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs & Computing Careers).

Before Incisive, Jonathan worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2009, Moblog won the Experimental & Innovation Webby award for a collaborative mapping project with Shozu and in 2008, Moblog:tech’s build of Channel 4’s Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society’s On The Move Award, and 3 BAFTA nominations. Jonathan is best known in the search community for his video 50 SEOs, 1 Question.


Greg Jarboe:

Greg is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He’s the author of YouTube and Video Marketing: An Hour a Day,” a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.

Link Building: Techniques and Tools

Link Building: Techniques and Tools 2013

SEO Pros Helpline Hangout May 1st

Today SEO Pros is honored to announce that , and will be the first guests on SEO Pros weekly Helpline Hangout. We’ll be starting the Hangout with a short interview and discussion with myself and as hosts. We hope ya’ all join us and bring along a few questions for our guests and the Helpline hosts and regulars.

Debra Mastaler is a Link Marketing legend that I’ve been following for years. Whenever we do anything with link building at SEO Pros or the SEO Training Dojo Debra is the first person I think of to anchor the panel/discussion. Garrett French is one of the people behind the awesome Link Prospector tool that anybody who follows me knows “I use that $%^& for everything!” Brent I am not as familiar with but when we were looking to fill the panel he was one of the people that a few around the SEO Pros skype room suggested!

Brent Rangen

Brent Rangen

Minnesota-spawned Brent Rangen is on the top of his game. 2010 Small Biz Discovery Contest Winner (Bruce Clay, Inc.), SEW News Author, and highly desirable internet marketing trainer. In his spare time, Brent enjoys cow tipping, table tennis, and squeaky cheese from Wisconsin.

Brent is also a partner at LinkOrbit and owner of the Optimize Guyz, a SEO and Custom WordPress Design Agency out of Central Minnesota.

Garrett French

Garrett French

Garrett French is the owner of Citation Labs, a large-scale link building agency that leverages in-house technologies (Link Prospector and others) to research, evaluate and acquire targeted, rank-influencing links for clients..

Garrett covered the search and search optimization industry for WebProNews from 2001 – 2004 and then for Search Engine Lowdown through 2006. Garrett has contributed to numerous publications, including Search Engine Journal, Search Engine Guide, Marketing Profs, Search Marketing Standard (web and print), ISEdb, Urban Dictionary and more.

Debra Mastaler

Debra Mastaler

Debra Mastaler of Alliance-Link is based in Oak Hill Virginia and offers link building training, consultations and custom link building services. She is also the author of the link building blog the Link Spiel.

Content Audits: HowTo Tips to Develop Your Content Strategy

In an age where the internet can easily accommodate all digital content marketers are no longer handcuffed by what Internet technology can do and provide a good user experience. These advances have brought large graphics (Infographics) and streaming audio and video new opportunities for marketers to better tailor content to site goals and the best experience for the user to take actions that convert the goals and generate leads and sales.

Content Audit:

  1. Do you do content audits? Why
  2. The role of the content audit in determining strategy Is content strategy only a link building plan or do you use it for a. determining if content is needed to aid in conversion process b. determining if content can improve customer retention

3. Tell us a little about:

  • how you choose content?
  • how you determine competitors
  • the role of competition analysis in Content Strategy

4. Prospecting and Analysis tools:

What tools if any do you use in developing your content strategy? I use:

  1. Screaming Frog
  2. Link Prospector
  3. Citation Finder (Local)
  4. Agent Web Ranking (Professional)

Steve Gerencser is on hiatus so David Harry of Verve Developments will be acting as co-host. David and myself will be joined by Jim Hedger and Miranda Miller as well a few of the many savvy content marketers in SEO Pros and SEO Training Dojo.


Miranda Miller

Miranda is Content Marketing specialist with years of online experience. She started out on the web as an e-book and sales copy writer for Internet marketers and webmasters. Several years, blogs, and joint ventures later, Miranda studied e-commerce and began teaching Internet marketing and social media in an Industry Canada-funded position. Now, as the author of over 60 e-books, 300 client projects and thousands of articles and blog posts, she lives and breathes content creation as her niche in digital marketing. Miranda lives and works on the shores of Georgian Bay in Ontario, Canada.


Jim Hedger

Jim Hedger is a founding partner of the Toronto based Inbound Marketing Agency, Digital Always Media. Jim has a long and extensive background in Search Engine Optimization going back to the late 1990s. He currently heads the search engine optimization and content creation teams at Digital Always Media. Jim is also a well known writer, broadcaster, public speaker and community organizer in the search marketing industry. He has hosted a weekly WebmasterRadio.FM show, Webcology for nearly five years and periodically writes for search marketing industry publications.