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Link Building: Techniques and Tools

Link Building: Techniques and Tools 2013

SEO Pros Helpline Hangout May 1st

Today SEO Pros is honored to announce that , and will be the first guests on SEO Pros weekly Helpline Hangout. We’ll be starting the Hangout with a short interview and discussion with myself and as hosts. We hope ya’ all join us and bring along a few questions for our guests and the Helpline hosts and regulars.

Debra Mastaler is a Link Marketing legend that I’ve been following for years. Whenever we do anything with link building at SEO Pros or the SEO Training Dojo Debra is the first person I think of to anchor the panel/discussion. Garrett French is one of the people behind the awesome Link Prospector tool that anybody who follows me knows “I use that $%^& for everything!” Brent I am not as familiar with but when we were looking to fill the panel he was one of the people that a few around the SEO Pros skype room suggested!

Brent Rangen

Brent Rangen

Minnesota-spawned Brent Rangen is on the top of his game. 2010 Small Biz Discovery Contest Winner (Bruce Clay, Inc.), SEW News Author, and highly desirable internet marketing trainer. In his spare time, Brent enjoys cow tipping, table tennis, and squeaky cheese from Wisconsin.

Brent is also a partner at LinkOrbit and owner of the Optimize Guyz, a SEO and Custom WordPress Design Agency out of Central Minnesota.

Garrett French

Garrett French

Garrett French is the owner of Citation Labs, a large-scale link building agency that leverages in-house technologies (Link Prospector and others) to research, evaluate and acquire targeted, rank-influencing links for clients..

Garrett covered the search and search optimization industry for WebProNews from 2001 – 2004 and then for Search Engine Lowdown through 2006. Garrett has contributed to numerous publications, including Search Engine Journal, Search Engine Guide, Marketing Profs, Search Marketing Standard (web and print), ISEdb, Urban Dictionary and more.

Debra Mastaler

Debra Mastaler

Debra Mastaler of Alliance-Link is based in Oak Hill Virginia and offers link building training, consultations and custom link building services. She is also the author of the link building blog the Link Spiel.

Content Audits: HowTo Tips to Develop Your Content Strategy

In an age where the internet can easily accommodate all digital content marketers are no longer handcuffed by what Internet technology can do and provide a good user experience. These advances have brought large graphics (Infographics) and streaming audio and video new opportunities for marketers to better tailor content to site goals and the best experience for the user to take actions that convert the goals and generate leads and sales.

Content Audit:

  1. Do you do content audits? Why
  2. The role of the content audit in determining strategy Is content strategy only a link building plan or do you use it for a. determining if content is needed to aid in conversion process b. determining if content can improve customer retention

3. Tell us a little about:

  • how you choose content?
  • how you determine competitors
  • the role of competition analysis in Content Strategy

4. Prospecting and Analysis tools:

What tools if any do you use in developing your content strategy? I use:

  1. Screaming Frog
  2. Link Prospector
  3. Citation Finder (Local)
  4. Agent Web Ranking (Professional)

Steve Gerencser is on hiatus so David Harry of Verve Developments will be acting as co-host. David and myself will be joined by Jim Hedger and Miranda Miller as well a few of the many savvy content marketers in SEO Pros and SEO Training Dojo.

Miranda-150

Miranda Miller

Miranda is Content Marketing specialist with years of online experience. She started out on the web as an e-book and sales copy writer for Internet marketers and webmasters. Several years, blogs, and joint ventures later, Miranda studied e-commerce and began teaching Internet marketing and social media in an Industry Canada-funded position. Now, as the author of over 60 e-books, 300 client projects and thousands of articles and blog posts, she lives and breathes content creation as her niche in digital marketing. Miranda lives and works on the shores of Georgian Bay in Ontario, Canada.

hedger

Jim Hedger

Jim Hedger is a founding partner of the Toronto based Inbound Marketing Agency, Digital Always Media. Jim has a long and extensive background in Search Engine Optimization going back to the late 1990s. He currently heads the search engine optimization and content creation teams at Digital Always Media. Jim is also a well known writer, broadcaster, public speaker and community organizer in the search marketing industry. He has hosted a weekly WebmasterRadio.FM show, Webcology for nearly five years and periodically writes for search marketing industry publications.

Link Audits & Forensic SEO Google Hangout

Link Audits & Forensic SEO Google Hangout

SEO Pros Hangout: Link Audits & Forensic SEO

Today SEO Pros announced a hangout at 1 PM EST “Link Audits & Forensic SEO: Tips and Best Practices” with Dixon Jones of Majestic SEO and David Harry as guests! This hangout will be hosted by Terry Van Horne along with members of SEO Pros and The SEO Training Dojo filling the rest of the seats!

The hangout will cover Link Audits and Forensic SEO; Some Forensic SEO Basics for identifying problems; link profile analysis; link audits; Majestic SEO’s new Site Explorer and other features; Algorithmic update impacts and more.

David Harry

thegypsyHi there my name is Dave and I am, an algoholic. Seriously, do I have to write ANOTHER freakin profile? Sigh. Ok, well, I am the fella behind the SEO Training Dojo, avid search industry writer and lover of all things geeky in the world of SEO.

My background was originally in the web design world circa 1998. Back around 2002 the journey migrated into SEO and ultimately a serious obsession with how IR peeps do what they do. Over the years I have written on my blog, the Fire Horse Trail, Search Engine Land, Search Engine Journal, Web Pro News and many other locales.

Dixon-Jones

Dixon Jones

 

I am Dixon Jones, the Marketing Director of Majestic12 LTD, owners of a web based technology used by the world’s leading SEOs to analyze how web pages on the internet connect between domains. It is the largest database of it’s kind that can be analyzed publicly in this way, with well over a trillion back links indexed.

Dixon is also a founding director of Receptional – an Internet Marketing company and has a decade of experience marketing online, primarily above the line, building Receptional up from a start-up in my front room to a reasonable size. From near the start I did this with David to build a team of 15 Internet Marketing Consultants last time I counted and little sign of a slow down. The office has now become so tight that the landlord has agreed to build a considerable extension that would more than double our floor space. I don’t think he wants us to leave.

Majestic SEO Link Analysis Tool: Tips and Best Practices

Majestic SEO Link Analysis Tool: Tips and Best Practices

hangout-7-17-13

On Wednesday July 17th SEO Pros will be hosting a Google+ hangout at 1 PM EST “Majestic SEO: Tips and Best Practices” with Dixon Jones of Majestic SEO and David Harry as guests! This hangout will be hosted by Terry Van Horne along Steve Gerencser and the usual attendees from the SEO Training Dojo and SEO Pros members rounding out the panel!

The hangout will cover using Majestic SEO for Link Audits and Forensic SEO; link profile analysis; link audits; Majestic SEO’s new Site Explorer and other features and more.

Dixon-Jones

Dixon Jones

 

I am Dixon Jones, the Marketing Director of Majestic12 LTD, owners of a web based technology used by the world’s leading SEOs to analyze how web pages on the internet connect between domains. It is the largest database of it’s kind that can be analyzed publicly in this way, with well over a trillion back links indexed.

Dixon is also a founding director of Receptional – an Internet Marketing company and has a decade of experience marketing online, primarily above the line, building Receptional up from a start-up in my front room to a reasonable size. From near the start I did this with David to build a team of 15 Internet Marketing Consultants last time I counted and little sign of a slow down. The office has now become so tight that the landlord has agreed to build a considerable extension that would more than double our floor space. I don’t think he wants us to leave.

David Harry

thegypsyHi there my name is Dave and I am, an algoholic. Seriously, do I have to write ANOTHER freakin profile? Sigh. Ok, well, I am the fella behind the SEO Training Dojo, avid search industry writer and lover of all things geeky in the world of SEO.

My background was originally in the web design world circa 1998. Back around 2002 the journey migrated into SEO and ultimately a serious obsession with how IR peeps do what they do. Over the years I have written on my blog, the Fire Horse Trail, Search Engine Land, Search Engine Journal, Web Pro News and many other locales.

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